Mobile App Strategy

Develop an impactful mobile app strategy that drives new users and revenue. Discover what it takes to move your digital business forward by learning about top mobile app marketing tactics, industry metrics and successful acquisition campaigns.

Market Data

Your Attention Please. In a Year of Lockdowns, Advertisers Spent $240 Billion on Mobile Ads

And they are set to spend $290 billion in 2021

Mobile App Strategy

21 Expert Tips to Launch an App in 2021

Our holistic guide will show you how to launch an app, take you through the key steps to launch an app and equip you with app marketing strategies to support your app launch.

Mobile App Strategy

21 Expert Tips to Launch an App in 2021

Our holistic guide will show you how to launch an app, take you through the key steps to launch an app and equip you with app marketing strategies to support your app launch.

Mobile App Strategy

An Interview With Playrix — Leveraging Mobile Data to Keep Your Game Fresh

Playrix’s Chief Marketing Officer, Alexander Derkach, sat down with App Annie to share mobile game best practices he’s learned throughout Playrix’s rise to the top.

Mobile App Strategy

[Infographic] Unlock 5 Key Insights in App Reviews

What’s the fastest way to find the critical insights hidden in all of your app reviews? App Annie’s new infographic shows how app publishers and developers can find the five insights that drive app success.

Mobile App Strategy

Основы маркетинга мобильного приложения: разработка стратегии

Чтобы добиться успеха на мобильных рынках с их высочайшим уровнем конкуренции, нужна продуманная маркетинговая стратегия. Мы рассматриваем самые базовые ее понятия.

Mobile App Strategy

Маркетинг мобильного приложения: получите ориентиры для стратегии привлечения пользователей

Оцените показатели своего приложения. Высокие они, обычные или посредственные? Узнайте, как сравнивать свои результаты с коллегами и лидерами индустрии.

Mobile App Strategy