The proliferation of mobile exploded during the COVID-19 pandemic, with users gravitating towards social media platforms to stay connected in a world that was forced into separation. In fact, social networking apps surpassed 9.6 billion downloads in 2020 and accounted for nearly 45% of all time spent on mobile.
data.ai’s mobile market estimates and analytics platform delivers actionable insights to those social media brands, helping them to attract and keep users engaged on their platforms.
Consumers will spend 548 billion hours live streaming in top social apps in 2021. Our new report shows how this behavior is fueling the ongoing boom in social media – and sowing the seed for a new creator economy.