Reports

Read our industry leading reports on the app economy at large as well as by specialized industry

Market Data

The Evolution of Social Media Apps: Live Streaming: The New Frontier for Social Media

Consumers will spend 548 billion hours live streaming in top social apps this year. Our new report shows how this behavior is fueling the ongoing boom in social media – and sowing the seed for a new creator economy

Market Data

Mobile Shopping: Not Stopping

The mobile retail boom shows no sign of slowing down as time spent in shopping apps grew 49% in the year to Q1 2021

Mobile Gaming

How Innovation in Hybrid Gaming Genres is the Key to China-HQ’d Companies Going Global on Mobile

In a partnered report, Google and App Annie present new insights on Chinese publishers expanding and succeeding overseas

Mobile Gaming

2021 Gaming Spotlight: The Trends You Need to Know Across Mobile, Console, Handheld and PC/Mac Gaming

We’ve partnered with IDC to deliver a detailed analysis of the gaming industry, and mobile’s linchpin role to its growth in 2021 and beyond.

Market Data

Mobile Finance Report: How Banking and Fintech Apps Can Succeed in 2021

Read the industry’s leading mobile finance report to take your mobile performance to the next level in the high-demand finance and banking sector

App Store Optimization

Introducing: The Ultimate Mobile Marketing Playbook

The mobile market is one of the most competitive spaces in the world and is constantly evolving.

Mobile App User Acquisition

10 Actions Marketers Need to Take Today To Win On Mobile

Mobile Marketing is more important than ever before. We’ll take you through the 10 actions you can take today to succeed on mobile.

Market Data

The State of Mobile in 2020: Top App and Company Rankings

Check out the top app, game and company rankings by downloads, active users and consumer spend in 2019.

Market Data

The State of Mobile in 2020: The Key Stats You Need to Know

Mobile is poised to set new records in 2020. Our latest infographic covers the key stats you need to know.

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