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Latest Articles
Sensor Tower • June 2025
Scotts was in Full Bloom on Retail Media
Scotts kicked off the growing season with a massive retail media push that left competitors in the weeds. We’ll explore how Scotts supported 13 brands across 6 retail media networks, using tailored messaging to deliver a full-funnel experience.
Ad Intelligence • June 2025
Product Spotlight: App Advertising Insights
In today’s competitive mobile landscape, understanding how top apps and games approach paid user acquisition is key to staying ahead. Sensor Tower’s App Advertising Insights equips marketers with clear visibility into competitor ad strategies, top-performing creatives, and market trends—across formats, regions, and channels.
Game Intelligence • May 2025
From Games to the Big Screen: The Impact of IP Across Platforms
As video game franchises hit the big screen, they’re doing more than selling movie tickets; they’re reigniting engagement and driving long-term performance across mobile, console, and PC platforms. Our report breaks down how adaptations like Minecraft, Fallout, and The Last of Us are delivering big returns — and what marketers across verticals can learn from it.
Pathmatics • May 2025
Product Spotlight: Pathmatics
We’re spotlighting Pathmatics, Sensor Tower’s solution for competitive ad intelligence. From benchmarking share of voice to analyzing top creatives across mobile, desktop, video, and social, Pathmatics empowers brands, agencies, and platforms to decode where ad dollars are flowing — and why.
Sensor Tower • May 2025
How Coffee Mate & The White Lotus Stole the Show on Retail Media
Coffee Mate’s latest retail media campaign blended pop culture with bold flavors, launching two limited-edition creamers inspired by HBO’s The White Lotus. In this post, we’ll explore how the tropical launch contributed to a major surge in Retail Media impressions, leaving the competition miles behind.
Store Intelligence • May 2025
Southeast Asia's Mobile Gaming Scene: A Hotbed for Growth and Opportunity
This report offers a comprehensive analysis of the App Store and Google Play mobile game markets in Southeast Asia in 2025, covering overall revenue and download trends, revenue shares and trends across top game genres, download and revenue changes across different countries, as well as top mobile games by revenue and downloads.
Sensor Tower • May 2025
Q1 2025 Digital Market Index: The Digital Economy Starts 2025 with Strong Growth Across Advertising and Mobile
In-app purchase revenue on mobile apps hit the $40 billion milestone in Q1 2025, up 11.1% year-over-year (YoY). Digital advertising spend also achieved double-digit growth in the United States to reach $31 billion.
Sensor Tower • May 2025
Report: Why community wins on mobile — with Reddit and Adjust
The mobile market is shifting. App downloads have stabilized, but engagement and revenue continue to climb. In this new landscape, community-driven platforms like Reddit are becoming essential for acquiring high-value users. In this joint report from Sensor Tower, Reddit, and Adjust, we explore why community wins on mobile and how brands can harness its power for better performance.
Pathmatics • May 2025
The Mother’s Day Push: Inside the Ad Tactics of Gifting Brands
Mother’s Day is big business, and gifting brands know it. To see how top players vied for attention during one of the year’s most competitive shopping moments, we analyzed the digital ad strategies of four gifting brands. From spend surges to standout creatives, here’s how they made their mark.