Customers are complex. What influences them to learn about, love, and purchase products is hard to identify and quantify. Increasingly, mobile plays a significant role in how customers engage with brands and retailers and ultimately make purchase decisions.
data.ai’s mobile market data delivers insights on how to reach and engage customers where they’re increasingly spending time — on their devices — and on how to build an omnichannel strategy that enhances all customer touchpoints.
Data: the foundation for amazing customer experiences
Create “wow” moments
Whether it's trying on makeup digitally, unlocking exclusive deals, or scheduling store pickups, learn what delights your customers. Engaging experiences drive larger basket sizes, higher return frequency, and brand loyalty
Deliver value throughout the customer journey
With mobile apps, the shopping experience begins whenever and wherever customers start to learn about new brands and products. Ensure that each digital touchpoint delivers value through a cohesive shopping experience
Gain a full picture of the customer lifestyle
The apps that customers use provide a glimpse into how they live and what they value. data.ai’s cross-app usage data gives you insights on what matters to customers and offers inspiration around what retail experiences could be improved
Raise the bar with every customer interaction
Doing business in mobile is different, so you shouldn’t be measuring performance with the same metrics used by traditional retail businesses. data.ai helps you identify the relevant mobile metrics and create the most compelling experience for your customers
“data.ai provided detailed data on our US competitors so we could set realistic benchmarks and improve on our existing app strategies.”