Solutions for Media & Entertainment

Delivering rich content experiences on mobile

Build personalized experiences. Win eyeballs.

Competition for consumer attention is unprecedented. The number of companies creating and distributing content is increasing like never before, which provides consumers with a staggering number of choices.’s mobile market estimates and analytics platform delivers actionable insights to content and media publishers, helping them to attract new users and keep them engaged and coming back to their apps.

Identify how top performers are increasing engagement

Discover the features that are driving increases in active users and retention for your competitors, and respond quickly by implementing in your own product strategy

Identify potential partnerships by understanding cross-app usage

Make smarter partnership decisions by learning which apps your users are engaging with the most

Sharpen your competitive knowledge and understanding

View the entire app market landscape and track competitive market share across downloads, revenue, usage, and engagement metrics

Prioritize app development with competitive feature insights

Analyze, identify, and implement best-in-class features from across categories, competitors, countries, and user segments

More ways to create winning mobile strategies

Create a more focused product by developing user profiles based on demographics and user behaviors
Increase paid and organic downloads at a lower cost with a data-driven keyword strategy
Leverage user reviews at scale to boost downloads and user sentiment
Improve your mobile advertising strategy by monitoring your competitors’ ad campaigns
Identify emerging players and competitive threats
Optimize ad spend by identifying the best ad platforms across regions
Define a global expansion plan using macro-level market data
Increase revenue by evaluating and leveraging top monetization practices

“ gives us more confidence going into licensing deals. We have a much better sense of where the fans are, and what they want to see.”

Jay McDowall, Director, Analytics and Finance (Mobile Apps) at the Topps Company

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Enhance mobile decisions with data.

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