Jason Heller, Chief Growth Officer at Mistplay joins us on Game Changers to discuss the growth and retention of their gamer community.
In this true win-win story, Mistplay took off as a loyalty reward system for gamers and evolved into a platform helping developers create the best gaming experience possible based on their vast player behavior data.
Jayne Peressini, a leader in the Silicon Valley startup community and tech industry, talks about her empathy-first approach, while having open conversations about mental health. She discusses her years in heavily male-dominated fields across gaming, sports, growth marketing, and web3. Her peers know her for opening up her calendar for advice and mentorship.
Shelby Moledina is a computer scientist and co-founder of a gaming studio. Shelby shares her inspiring journey to promote inclusivity in the gaming market in this episode. She is the definition of a trailblazer, and we’re honored to talk with Shelby about her experiences as a woman in the field.
Jen Donahoe shares her wealth of experience as a brilliant marketing mind and frequent panelist on women, non-binary folk, and other minorities in gaming. Over the course of her career, Jen has contributed to some of the largest gaming studios as well as being employee #3 at a startup studio — trailblazing a new path in the mobile gaming era. She shares with us sage wisdom and tactical tips to help minorities navigate this space. We all have something to learn from Jen.
Meena Kallu (Head of Gaming, North America - Advertiser Solutions at Snap Inc.) and Chris Uglietta (Gaming Marketing Lead, data.ai) discuss:
Major Trends in the Mobile Ad Space
The Gen Z and Millennial Audience
How Snap thinks about consumer privacy
Testing & Creative
Snap's Approach to the AR experience and user engagement
What's next for Snap and its customers
Come get to know Jo Kim, founder of Lila Games and host of Game Makers. Jo shares his career story, passion for company culture and hiring "right." Learn why you should consider founding your next studio in India. Jo also shares his thoughts on what a "company" is and how that might change - sooner than you think!