introducing

data.ai’s Mobile Performance Score

Like a credit score, but for apps

Like a credit score, but for apps

In the blink of an eye see how your competitors rank against each other through a simple aggregate score, and instantly understand your competitive landscape.

A tailored executive summary, available at your fingertips at a moment’s notice, without the heavy leg work.

Now available on our Pulse mobile app on iOS and desktop.

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Do more, in less time

Mobile Performance Score is our proprietary unified score for app performance, coupled with data.ai’s App Taxonomy tools, give you a superpower: Benchmark against industry players in your own category with their unique Mobile Performance Score across key performance indicators.

Get a quick read on how your app or mobile portfolio performs against 3-4 key app quadrants: acquisition, engagement, sentiment and monetization.

Benchmark against competitors specifically in your category or sub-genre to analyze moments of success and pitfalls to avoid.

Monitor a group of apps within your genre and sub-genre for a high-level view of the competitive landscape.

Presented in a format that helps saves time and is easily digestible for all levels of your organization.

Fetch Rewards“The synthesis of multiple metrics into an easily comparable score speeds up the discovery to insights to actions process, allowing us to quickly see where we need to drill further or spend more effort against. Having a consistent way to compare against ourselves and competitors over time helps us understand if the actions we are taking are meaningfully driving the results we are expecting to see.”Phil Rosen - Chief of Staff - Fetch RewardsMore Stories
Phil Rosen

How it works

With MPS, understand how well a unified app is performing at any given time. View the score breakdown and the metrics used to calculate the score to better understand key levers that impact performance.

MPS is calculated using data.ai proprietary AI algorithms across categories within genres and subgenres from App IQ and Game IQ.

Mobile Performance Scores range from 50 to 100, with the median performing app scoring 75. Below are the score guidelines:

  • 90 - 100 = Excellent Score
  • 80 - 89 = Good Score
  • 70 - 79 = Average Score
  • 50 - 69 = Needs Optimization
Like a credit score, but for apps

Only available with data.ai:

Request a Demo

Getting access:

free users
  • Top 10 apps with overall MPS score for genre/sub genre
  • MPS dimension scores not shown
  • No custom MPS scores
paid users
  • Top 10 apps with overall MPS score for genre/sub genre
  • MPS dimension scores available
  • Custom MPS scores available
paid users with game and/or app iq
  • ALL apps with overall score for genre/sub genre
  • MPS dimension scores available
  • Custom MPS scores available