data.ai's Data Usage Policy

Last Updated 2024-03-15

Below is our policy for citing data.ai data in the public domain (including by customers, partners and media outlets). All use of such data must be in accordance with this policy and any applicable subscription to data.ai Intelligence. This policy does not apply to any content or data provided by data.ai’s partners (e.g., IDC); all such data is subject to the respective partner’s policies.

Types of data.ai Data That Can Be Published

Public Data Points

You may publish data.ai data that has been put into the public domain by an authorized party, as outlined in this policy. These include data from data.ai Intelligence (which includes Top Charts, ratings, reviews, keyword rank, iOS featured apps), the data.ai blog, data.ai press releases, articles in the media that cite data.ai data, and data.ai social media posts.

Nonpublic Data Points

data.ai data not put into the public domain as explained above may not be published unless: (1) you have obtained explicit approval from data.ai Corporate Communications (press@sensortower.com) or (2) explicitly allowed in your subscription to data.ai Intelligence. Guidance for publication of nonpublic data derived from data.ai Intelligence is provided herein for reference only and should not be construed as explicit approval in the absence of the foregoing.

Metrics

In general, you may publish rankings or ranking-related metrics, provided that the above conditions have been met.

data.ai Estimates (Data from data.ai Intelligence)

You may not publish data.ai’s estimates (eg downloads, revenue, active users, sessions, time spent, keyword difficulty, etc.), whether they are for one or for an aggregation of apps, publishers, categories or app stores. Furthermore, you may not publish an individual app’s or publisher’s indexed downloads, indexed revenue, revenue-to-download ratios, or market share.

Entire Reports

data.ai blog posts, reports, and slide decks are protected by copyright and may not be republished in their entirety. If you want to publish more than one-quarter of the content from a given data.ai report, you must obtain prior approval from data.ai as outlined above.

How to Cite data.ai Data or Reports

Source

When publishing data.ai data, you must clearly indicate the source as data.ai Intelligence (https://www.data.ai/top/), or the specific data.ai blog post or report, as appropriate. You must include the appropriate data.ai URL. If you are citing data.ai social media posts, please provide a link or abbreviated link to that source. If you are citing cumulative installs for a Google Play app based on the data.ai Intelligence App Details page, then the source would be data.ai Intelligence. If you cite data.ai data together with other data, including your own, you must indicate clearly which data points came from which source.

Rankings

When citing data.ai rankings, you must clearly indicate the full context, including the following, as appropriate: store, geography, time period (including year), category, device, and measure (e.g., revenue, downloads, free downloads, paid downloads). For example, data.ai Intelligence iOS app rankings must be labeled as either iPhone or iPad. data.ai Intelligence app download rankings must be labeled as either free or paid. All data.ai Intelligence rankings must be labeled with the specific day or hour.

Custom Categories

If rankings are based on a custom category (e.g., television apps) rather than a standard category already defined by the app store, then you must footnote that category definition clearly. Furthermore, the custom list of apps must be made available to the public, whether in the report appendix or other public location clearly referenced in the report. For example, if you are creating custom rankings based on data.ai Intelligence data, then the source for the custom rankings should not be data.ai Intelligence but: “Source: Rankings calculated by [!your!] based on data.ai Intelligence data using a custom category of X [!e!] apps.”

Screenshots

If you are publishing screenshots of data.ai tables, charts, or other content that are in the public domain, then the data.ai logo must be clearly visible in the screenshots.

Quotes

When quoting data.ai content or analyses that are available in the public domain, quotes should be used in full context and preserve the original intended meaning. The source should be the specific data.ai blog post, report, or press release along with the appropriate data.ai URL. For data.ai commentary that has not already been published in the public domain, you may quote only official company spokespersons with their approval. Such officials include: members of the executive team and Business Development leaders at the VP level or higher.

Disclaimers

Any data.ai data or analysis about an app, publisher, or app store does not represent an endorsement by data.ai, nor should they be cited in such a way as to imply that. In addition to this policy, your use of any data.ai data, metrics or reports is governed by data.ai’s Terms of Service.

Additional Instructions for Citing data.ai Intelligence Data

Publisher Rankings

Publisher rankings must be determined based on the overall parent company publishing the apps, not the individual publisher accounts in the app store. For example, if a company publishes apps through five different publisher accounts in one app store, then those five accounts must be aggregated when determining publisher rankings for that app store.

Custom Categories

If rankings are based on a custom category (e.g., television apps) rather than a standard category already defined by the app store, then you must footnote that category definition clearly. Furthermore, the custom list of apps must be made available to the public, whether in the report appendix or other public location clearly referenced in the report. For example, if you are creating custom rankings based on data.ai Intelligence data, then the source for the custom rankings should not be data.ai Intelligence but: “Source: Rankings calculated by [!your!] based on data.ai Intelligence data using a custom category of X [!e!] apps.”

Custom Metrics

If you are citing metrics calculated on a custom basis, the source should be: “Source: [!your!]’s custom calculations based on data.ai Intelligence data.”

About data.ai

Methodology

data.ai Intelligence is a market data product built from a proprietary, advanced statistical model; it is not a survey or study. data.ai Top Charts is an app tracking report based on publicly available app store data.

Company Boilerplate

You are welcome to include a description of data.ai, which is available at https://sensortower.com/press. For current statistics on data.ai usage and tracking, please see https://www.data.ai/about/.

This policy is subject to revision from time to time. If you have any questions, please contact data.ai Corporate Communications (press@sensortower.com).