Mobile App User Acquisition

Learn the most effective methodologies to gaining new mobile app users that will help you build a successful mobile app user acquisition (UA) strategy. Explore testing ideas, reporting best practices, strategic lead acquisition tactics and more!

Mobile App User Acquisition

ASO Guide: 15 Expert Strategies to Master App Store Optimization

Our holistic guide will show you how to master app store optimization, take you through the definition of ASO and equip you with app marketing strategies to support your app store search optimization and the benefits of ASO.

Mobile App User Acquisition

Your Ad Measurement Strategy in a Post-IDFA World

Aggregation is the future of advertising measurement

Mobile App User Acquisition

10 Actions Marketers Need to Take Today To Win On Mobile

Mobile Marketing is more important than ever before. We’ll take you through the 10 actions you can take today to succeed on mobile.

Mobile App User Acquisition

Introducing the Mobile User Acquisition Guide

App Annie’s new Mobile User Acquisition Guide distills the most successful app store optimization strategies with a deep dive into the top wellness apps.

Mobile App User Acquisition

Introducing: User Acquisition — The Definitive Guide

The mobile landscape is rapidly evolving. For marketers and user acquisition managers, it can be a challenge to dive into this dynamic world filled with acronyms, vendors and new technologies. There’s so much to learn, and so little time.

Mobile App User Acquisition

Best Practices For Mobile Marketers: An Interview With Google

We sat down with Google to uncover how to succeed with mobile marketing: how to begin, what to track and how to go viral.

Mobile App User Acquisition

Mobile Marketing in 2019 and Beyond: Trends and Tips You Need to Know

Mobile Marketing Association and App Annie partnered for a webinar focused on key trends in mobile and how you can optimize your mobile marketing programs to position your company for success.

App Store Optimization

Introducing: The Ultimate Mobile Marketing Playbook

The mobile market is one of the most competitive spaces in the world and is constantly evolving.

Market Data

Mobile Minute: Advertising Industry Takes Notice of Increased Mobile Consumption

Leading advertising conference highlights shift in consumers’ mobile consumption habits and the platform’s ability for driving transactions