Read our industry leading reports on the app economy at large as well as by specialized industry

App Monetization

Get your mobile monetization ready for 2024!

Acquisition and monetization are tied together, use’s new guide to see how we can help to turn users from downloads to dollars.


How To Achieve Success In App Marketing This Diwali 2023

It’s here! Diwali decoded: India festive report 2023

Market Data

Threads, AI Photo Editing and NFL Dominated Q3 2023, But Can Threads Hold Onto a Portion of the 5.2 Hours Per Day Spent in Apps?

The app obsession is truly global – countries in three different regions have surpassed the five-hour-per-day usage threshold.

Mobile App Strategy

The Ultimate Retailer's Guide to Mobile: Harnessing Data for Success

Our latest guide shows how consumers are spending an increasing amount of time on shopping apps, & traditional retailers are embracing a mobile-first approach to stay relevant.

Mobile Gaming

2023 Gaming Spotlight: Mobile Is Set to Surpass $108 Billion This Year — Maintaining Its 2.7x Global Revenue Lead Over PC/Mac

In and IDC’s latest partnered report, we dive deep into a comprehensive analysis of the gaming sector — despite the softening in direct consumer gaming consumer spend, mobile is still the largest market opportunity for games.

Mobile App User Acquisition

ASO Guide: 15 Expert Strategies to Master App Store Optimization

Our holistic guide will show you how to master app store optimization, take you through the definition of ASO and equip you with app marketing strategies to support your app store search optimization and the benefits of ASO.

Market Data

Mobile Bounces Back: Global In-App Spending Grows Year-Over-Year to Record $67.5 Billion in H1 2023

Positive growth in mobile consumer spend returned at a healthy 5.3% year-over-year after a decline in 2022. Downloads were also up by 3.2%.

Market Data

Middle East & Northern Africa: A Rising Mobile Economy

Our latest report dives into the high-growth region of MENA, and explores how businesses can grow their mobile footprint.

Market Data

Advertising Drives $2 Out of Every $3 Spent on Mobile’s latest State of App Revenue 2023 reveals never-before-seen insights into the complete picture of mobile monetization.