Mobile Gaming

Understand how today’s hottest games acquire, retain and monetize users to learn how publishers big and small can succeed in a crowded app store.

Mobile Gaming

Women in Gaming … the Ultimate Game Changers.

An Inside Look at the Gaming Industry from Three Leading Women

Mobile Gaming

The World’s Mobile Gamers are Downloading More Than a Billion Titles Every Week

Total is slightly down year on year, but the overall rate remains comfortably above pre-pandemic levels

Mobile Gaming x GameMakers : Learning from Apex Legends Rapid Growth in Japan

Japan is a notoriously tough market for overseas publishers to crack. So how has EA Mobile kept Apex Legends in Japan's Top 10 Games by Downloads chart for 54 days?

Mobile Gaming

Gaming Deep Dive Part 1: How Army Commander Flipped the Hypercasual Script and Found In-App Purchase Monetization Success

Traditionally, hypercasual gaming is not a genre for premium income through the app stores. These titles are supposed to make all their money from advertising, right? Well, Lion Studios' Army Commander might just have changed the model.

Mobile Gaming

Everything to Play For: Mobile Games Market Set to Generate 30% More Revenue in Q2 2022 Than in Pre-Pandemic Level

Mobile consumers are set to download more than 13.5 billion games and spend more than $21.4 billion in the quarter to maintain the sector's COVID-fuelled boom.

Mobile Gaming

2022 Gaming Spotlight: No Such Thing as the Average Mobile Gamer – New Research Confirms Market Embraces Every Demographic, Age, Region and Genre

New report by and IDC reveals the rising influence of female gamers, baby boomer mobile gamers, developing nations and the hypercasual subgenre

Mobile Gaming

Gaming Deep Dive: How Sonic Forces: Speed Battle Broke its Monthly Download Record – Five Years After Launch

April 2022 was a stunning month for Sega and its Sonic Forces: Speed Battle game. With the launch of Sonic The Hedgehog 2 in cinemas, the title saw 160% boost in month-over-month downloads

Mobile Gaming

2022 Gaming Spotlight: Mobile Extends Lead Over PC and Console as Gaming Market Hits $222 Billion

In and IDC’s latest partnered report, we dive deep into a comprehensive analysis of the gaming sector as mobile is poised to take over 60% of market share.

Mobile Gaming

Gaming Deep Dive: Genshin Impact Sees Biggest Quarter for Games Consumer Spend Since Pokémon GO in Q3 2016

Genshin Impact was the #1 game by worldwide consumer spend for Q1 2022 topping $530 million.’s latest analysis breaks down Genshin Impact’s mobile success.