Top and Trending Apps

From Romance Revenue to Friendship Fortune: Amid Surpassing $2 Billion milestone, Bumble Launches New App: Bumble for Friends

Randy Nelson

Bumble joins the ranks of only 52 other mobile apps and games to join the coveted $2 billion club

Bumble, from Bumble Inc, has surpassed $2 Billion in global user spending across the iOS App Store and Google Play 9 years after it first launched in December 2014, data.ai Intelligence shows.

Bumble Joins Tinder as Only the Second Dating App to Accrue Over $2 Billion in App Store Spend Fueled Predominately by Subscriptions

The title took 19 months to generate a further $1 billion after first joining the $1 billion club in 2021. The latest landmark means the app is one of the highest revenue generating dating apps ever, joining the likes of 12 other non-gaming apps — and only 1 other dating app —including Tinder, TikTok and Disney+. The full list of 52 apps and games in the $2 billion club includes 40  big names in gaming like Clash of Kings, Brawl Stars,, and Bingo Blitz

According to data.ai Intelligence and data.ai’s App IQ Taxonomy, Bumble was the 2nd most downloaded dating app worldwide in the last 12 months ending June 2023, ranking behind Tinder and Hinge, but steaming ahead of counterparts like Happn  and Bumble Inc’s Badoo

Bumble Has Steadily Grown Its User Base Over the Last 9 Years, Originally Heavily Focusing on the US, But Now Boasting a Large Global Footprint

Bumble’s downloads over the last 12 months were consistently highest in the US, followed by India and Mexico, for an impressive total of 31.8 million downloads bringing the global lifetime total to over 125 million. 

Revenue also tracked highest in the US, totaling $400 million over the last 12 months, followed this time by the UK at $54 million.  

A Year of Two Milestones: $2 Billion in Consumer Spend and a Second App Launch 

On July 26, 2023 Bumble officially launched its second app,  Bumble for Friends, a spinoff of the main app’s ‘friend mode’ which launched in 2016. The app focuses on genuine friendship connections in your local area with an emphasis on meeting up in real life.  

View the latest app updates, screenshots, description and in-app purchase details in data.ai and track the first 30 days of Bumble for Friend’s rankings with a free data.ai account. 

Initial traction shows Bumble for Friends has broken into the top 150 downloaded and top 100 grossing iPhone Lifestyle apps in the US, and even higher in the UK in the top 120 downloaded and top 90 grossing Lifestyle apps.  

Follow app launches with hourly and daily rankings with a free data.ai account

Mobile apps and services are more central than ever to our daily lives. And consumers are putting their money where their eyes are: migrating more of their wallets over to mobile with consumer spend in non-gaming apps up 16% year over year in H1 2023 alone. 

Dating and matchmaking are now mobile-native habits. Finding friends is a natural extension of this behavior. The launch of Bumble for Friends is a testament to the success of Bumble and expands their offerings to a new cohort of users. The app also has the added benefit that a successful match increases stickiness and usage. Conversely, dating apps are designed to be deleted: the more successful the matches, the more likely users delete or abandon the app. In this case, Bumble has created a value proposition that can follow you throughout your life stages and relationship statuses. 

Looking for the Latest Mobile Insights?

Read our H1 2023 market recap to get a clear view of the state of consumer habits in H1 2023. 

August 1, 2023

Top and Trending Apps

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