It's Not Luck, It's Skill: Make Every Marketing Dollar Count This Holiday Season

A Challenging Macro Climate for Retailers

Macroeconomic headwinds bear down on marketing budgets, with half of companies reporting they are cutting discretionary marketing spend in the next 12 months. And consumers are feeling the effects of rising inflation — entering a holiday season with reduced disposable income. There are fewer dollars on the table to reach the right customers. And customers are — more than ever — spending time on mobile. In fact, the average person is spending up to 5.4 hours each day on their mobile devices in Q2 2022. But knowing how to personalize messages to convert these eyes to loyal shoppers is time consuming and expensive.

Execute on a Data-Fueled User Acquisition Strategy

The holiday season is always a hyper competitive window, combined with the current need to maximize shrinking marketing budgets, it’s becoming increasingly important to stretch every dollar. How can you maximize mobile user acquisiution in this climate? Ultimately, how do you balance budget cuts with organic App Store Optimization (ASO) and data-savvy, budget-optimized paid user acquisition? 

Our latest guide shows you practical data-fueled strategies to maximize your growth on a budget.

Optimize Your User Acquisition Strategy with Ease

Download data.ai’s latest guide to: 

• Uncover who is succeeding or losing ground in user acquisition? Are you beating the competition or falling behind?
• Take action to remain competitive based on accurate benchmarks and a holistic view of breakout growth
• Learn how to optimize your organic App Store Optimization strategy
• Uncover the keywords generating the most search traffic to the app stores and who is benefiting the most from this traffic
• Balance your budget: find the optimal paid search keywords for your competitive set based on low CPC and high CTR
• And more!

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