Product Announcements

Total App Revenue is the ultimate mobile metric for comprehensive app monetization analysis.

Kyle Anderson

In an industry first, we’ve used our proprietary ai technology to combine in-app purchase and advertising revenue data for a complete picture of your competition’s monetization.

With’s Total App Revenue, you get powerful insights around your competition’s monetization strategies. And they’re insights you get only at

It’s a pretty big deal, considering the revenue generated by the mobile app economy is now a whopping half trillion dollars. And if you want to know how to make sure you get your share of that revenue, then knowing how the competition does it gives you a jump on: who the best ad network partners are, what your ad format mix should be, which expansion opportunities you should take seriously, and benchmarking to improve your own in-app monetization strategy (to name a few). 

What comes with it?

Total App Revenue includes both in-app purchase (IAP) and advertising revenue (Ad Rev) insights, and it’s available only at

In-App Purchase Behavior solution provides insights into average paying user spend behavior across thousands of apps. And with Total App Revenue, you can see how your competition’s apps attain their revenue numbers through metrics like ARPPU, LTV, Share of Wallet, and Payer Retention. Plus, you can see where else your paying users are spending, including on your competitors’ apps, and how much they pay on average. You don't want to leave anything to chance, and you certainly want to make sure you grab and grow your share of user spend. 

The inclusion of the Ad Revenue report completes the revenue picture, so you can see your competitors’ total app revenue – for the first time ever! And the timing couldn’t be better, because with current user acquisition headwinds being what they are, publishers are increasingly challenged to acquire their highest value users, and average revenue per user (ARPU) is quickly declining. As a result, hybrid monetization (meaning, the combination of IAP and ad revenue in a single game or app), is on the rise. 

In this climate, there’s never been a better time to optimize the revenue performance of your app. Which is why product, monetization managers and UA teams should be chomping at the bit to leverage this first-to-market solution, right away. Start capturing (and protecting) as much app revenue as possible so you get that Return on Investment (ROI) rolling – today. 

The nitty-gritty:

See exactly how your competitors are turning their users into steady streams of revenue.

  • Strategize for your genre.
    There is no one-size-fits-all when it comes to optimizing your app monetization. Discover which monetization moves are most effective in your own genre.
  • Increase your impact.
    Max-out purchase conversion and fine-tune your product roadmap by leveraging intel on the competition’s top-performing IAP SKUs and features.
  • Track monetization across updates.
    Evaluate how the inclusion of new features contributes to ad monetization by increasing retention and growing user acquisition.

Invest in high-value users and integrate the most performant ad platforms.

  • Build your growth and expansion strategy with confidence.
    Uncover which ad platforms are helping to boost competitor revenue, so you know where to find supplemental income when in-app revenue is more difficult to sustain.
  • Benchmark your users’ lifetime value against the industry.
    Follow the monetization journey from beginning to end by staying on top of long-term revenue and retention to fully understand lifetime value.
  • Know your users.
    Find out where your users are spending their dollars –with your competitors – to gauge (and capture more) share of wallet.

April 14, 2023

Product Announcements

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