Mobile App Strategy

New to App Marketing? Your Cheat Sheet for Getting Started.

Read through our app marketing primer to learn about the basics of app store optimization and user acquisition.

Marketers today are faced with many challenges, including tighter budgets and the expectation that they should be able to accomplish more with less. Furthermore, many digital and channel marketers are now finding mobile apps as one of their responsibilities.

While there are many parallels between mobile app marketing and traditional digital marketing, there are also important nuances to learn and keep in mind. Marketing on the Google Play Store and iOS App Store each require a tailored approach — and a lot of testing — in order to yield success.

We went through our user acquisition and app store optimization playbooks and pulled out the five most salient tips mobile app marketers need to get started. Let this be your starting point as you begin to develop your marketing campaigns. And if you’re looking for a little more, we have good news: Our app marketing playbook will be here soon!

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March 22, 2017

Mobile App Strategy

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