Mobile App Strategy

How To Succeed on Mobile In Japan

Donny Kristianto

In our latest guide we provide an in-depth breakdown on the highly lucrative mobile market in Japan, and outline the key ways to break into this market.

Japan is one of the world’s most lucrative mobile app markets for monetization. It is a mobile-centric market with the highest monthly consumer spend per device. The Japanese market is important to a strategic global mobile strategy — but you don’t want to go in blind. We’ve compiled a guide with the tips you need to know to succeed on mobile in Japan.   

App Annie’s guide will break down the key traits you need to know about Japan’s mobile market to navigate the landscape with an effective mobile strategy. 


Japan’s total app store spend in 2020 was $20 Billion — why not take a cut of that? 

In our latest guide, we will:

  • Explore what makes the mobile landscape in Japan unique
  • Define the target market areas and demographics primed for success 
  • Illustrate how to optimize your app store presence with local terms and gain share over competitors keyword strategies 
  • Uncover how to expand audience reach through partnerships with local ad platforms. 


Download App Annie’s guide on How to Succeed on Mobile in Japan to make most of the high-value Japanese market, ranking as the #1 most lucrative mobile market in terms of consumer spend per device.



App Annie is a mobile market estimate service provider. App Annie is not registered in any investment advisory capacity in any jurisdiction globally, and does not offer any legal, financial, investment or business advice. Nothing contained in this communication, or in any App Annie products, services, communications, or other offerings, should be construed as an offer, recommendation, or solicitation to buy or sell any security or investment, or to make any investment decisions. Any reference to past or potential performance is not, and should not, be construed as a recommendation or as a guarantee of any specific outcome. You should always consult your own professional legal, financial, investment and business advisors. Additionally, by providing the information herein, App Annie does not make any representations or warranties and does not undertake any legal or contractual obligations whatsoever. No liability may accrue to App Annie as a result of providing this information to you.


April 28, 2021

Mobile App Strategy

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