Mobile App Strategy

The Mobile Product Manager Playbook: How to Build a Better Product Roadmap for Your App

Being a product manager in the fast-paced app economy is demanding. We’re here to help.


You’re a mobile product manager.

Being at the forefront of a booming industry is exciting, but also challenging. You’ve got ambitious goals coupled with tight deadlines, limited resources and fierce competition. You know that in order to stand out and succeed you need features that will truly resonate with users, and, you need to prioritize building those features in the optimal order.

To succeed, you need accurate, reliable data married with qualitative user feedback.

Building that perfect product roadmap is a must, but it can be a daunting task. That’s why we’ve created the The Mobile Product Manager Playbook, a guide designed to help you craft the strategies you need, then follow-up with data-backed action.

Download and read the Playbook for:

  • The key metrics you need to be tracking
  • How to leverage your competition’s successes (and failures)
  • How to use reviews and ratings to inform your roadmap
  • Finding inspiration outside of your category
  • Much more

To download the Mobile Product Manager Playbook directly on the page, fill out the form below. Customers who log-in can download immediately. And be sure to visit our Solutions for Product Managers page for more on how App Annie can help you succeed.

April 27, 2018

Mobile App Strategy

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