Mobile App Strategy

Mobile App Marketing: Benchmark Your User Acquisition Strategy

Is your app performance exceptional, average, or subpar? Learn how to benchmark against peers and leaders.

Measuring the performance of your mobile app campaigns is crucial to ensuring you are getting the most from your marketing assets, initiatives, and investments — and to improve performance over time.

But without knowing how your competitors are faring, you cannot validate whether your performance is exceptional, average, or subpar. You won’t know whether you are making inroads into the vast growth opportunities in the mobile market, or getting left behind.

App Annie’s primer on monitoring and improving marketing campaigns provides guidance on the competitive analysis you should conduct to benchmark and enhance performance. It covers specific metrics you should compare relative to peers and competitors.

Download our primer to learn how to measure and optimize your campaigns.

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August 24, 2018

Mobile App Strategy

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