Mobile App Strategy

Mobile App Marketing Basics: Strategy Development

To succeed in the fast-paced, hyper-competitive mobile market, you need a well-developed marketing strategy. Learn the nuts and bolts now.

The mobile app market presents tremendous growth opportunities for companies. There are are over 4 billion connected devices generating more than $81 billion in consumer spend in 2018. App Annie predicts that by 2022, there will be more than 8 billion devices, and annual consumer spend will exceed $150 billion.

To succeed in this fast-paced, hyper-competitive market, you need a well-developed marketing strategy that addresses:

  • Who is your app’s target audience?
  • What value does your app deliver? Or, how you will you change peoples’ lives?
  • How will you differentiate yourself from the competition?

If you want to learn the fundamentals of building an app marketing strategy, download our primer.

This primer — the first in a series of three — will provide a high-level overview of how to identify your target audience, develop an app’s positioning, and evaluate the competition. As a bonus, we also give you sample metrics to measure the performance of your app. This guide is ideal for people new to app marketing.

Download Now

August 13, 2018

Mobile App Strategy

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