Mobile App Strategy

The App Marketer’s Guide to the World Cup

Lexi Sydow

The 2018 FIFA World Cup is poised to set viewership and engagement records on mobile. To help marketers succeed, we’ve partnered with Headway on a complete guide to app marketing during the World Cup.

The 2018 FIFA World Cup, hosted in Russia in June and July, will capture the attention of billions of soccer fans, from numerous countries around the world. Collectively, these people will span across all demographic factors including age, gender, political persuasion, and income level. Whoever you want to reach, the World Cup is a unique opportunity where the entire world tunes in, and they are tuning in on mobile.

With the continued growth of average daily time spent by consumers in mobile apps, it is clear that mobile will be an increasingly important part of fans’ World Cup experiences – whether they are attending the matches in person, watching or listening from elsewhere or reacting to pivotal moments on social media. The World Cup is a “once in every four years” opportunity for mobile marketers to engage with this massive and diverse group of fans. Don’t miss out – download our App Marketer’s Guide to the World Cup now.

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To view our methodology, click here.

May 31, 2018

Mobile App Strategy

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