Mobile App Strategy

5 Mobile App Predictions for 2024

Lexi Sydow

Jumpstart your 2024 strategy planning with’s latest mobile predictions for the year ahead.

2023 has been a year of transition and change after 2022 marked our return to ‘normal’ from the height of the pandemic.

We entered 2023 off the back of rising inflation and a looming recession. The war in Ukraine continued, the Israel-Hamas war broke out, and the banking sector faced turmoil. Interest Rates remained high — stifling investments and hitting the consumer wallet. 

However, against a backdrop of tumultuous change, we had some bright spots that shifted the very foundation of our digital lives.  

Generative AI exploded onto the scene. Temu sent shockwaves through the competitive landscape for retail apps. Pent-up demand for live events and music (and specifically Taylor Swift) broke the internet. 

Consumers are signaling a need for authenticity — dubbed the word of the year. Our mobile phones are our most personal devices. They are our portal to create and ingest authentic content, access the world and shape our in-person experiences.

But with persisting economic headwinds, global conflict, mobile centricity and a rapidly shifting digital climate where authenticity is questioned and prioritized, how can companies effectively plan for growth in 2024? 

We’ve compiled our mobile forecasts for 2024 to help you navigate the mobile economy in the current macroeconomic climate and where leading indicators show it will evolve over the next year.’s 5 Mobile App Predictions for 2024 Answer:

  • Where is the mobile industry headed in 2024? 
  • Will AI fervor fizzle out or flourish? 
  • Who will win the social media war — Threads, X, TikTok, YouTube?  
  • Will mobile games see a rebound or bottom out in 2024? 
  • Which apps and games will claim the highest grossing titles?

Get a head start on your strategic planning for the new calendar year. Download our latest report to uncover 5 Mobile App Predictions for 2024 and gain an edge on the rest of the industry:


December 5, 2023

Mobile App Strategy

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