Mobile Minute

Mobile Minute: Women in the C-Suite Driving the Biggest Mobile Brands

Lexi Sydow

Women leadership is accelerating growth in top mobile sectors including video streaming, social media, dating and gaming.

What’s Happening: 

In honor of International Women’s Day 2020, we’re shining a spotlight on female leaders behind some of the biggest brands in the mobile economy. The success of these brands are an indication of their dedication to mobile and its impact on consumers’ daily lives. 

Why It Matters: 

We've compiled 5 standout women in mobile across video streaming, social, dating and gaming industries. 

Kelly Campbell, President, Hulu

  • Previously served as Hulu’s Chief Marketing Officer since 2017, was recently promoted to President of Hulu managing their suite of on-demand and live streaming businesses.
  • Mobile Success: Hulu was the #1 breakout video streaming app by time spent in the US in 2019.

Danielle Tiedt, CMO, YouTube:

  • Daneille joined YouTube from Bing in 2012, and under her leadership, YouTube has focused on building mainstream recognition for YouTube stars and shows, building the growing tribe of global creators and endemic music artists across 76 countries, developing YouTube Music and bringing the first ever YouTube Kids app to market. 
  • Mobile Success: YouTube’s successful cross promotion has driven rapid growth of YouTube Music business. YouTube ranked #5 by worldwide consumer spend in 2019 among non-gaming apps.

Sharmistha Dubey, CEO, Match Group:

  • Shar recently took the reins in January 2020 and has been a key leader within Match Group for 14 years. For the past two years, she served as Match Group's President and has been a member of the Board since late 2019. Prior to her role as Match Group's President, Dubey was the Chief Operating Officer of Tinder, where she led the team that launched Tinder Gold, the portfolio's most successful monetization feature in its history.
  • Mobile Success: Tinder ranked #1 by consumer spend worldwide in 2019 among non-gaming apps.

Jeremi Gorman, Chief Business Officer, Snap Inc.

Laura Miele, Chief Studios Officer, Electronic Arts:

Go Deeper:

This International Women's Day, we are spotlighting only a small share of the women driving mobile growth in business. As mobile takes over consumer mindshare, we celebrate all female leaders driving mobile efforts across their companies. 

To uncover more mobile insights, download our annual industry-leading 2020 State of Mobile Report:

This post is the latest in a Mobile Minute series that features App Annie’s perspective on how mobile is impacting current events and consumer trends. Check in weekly for our take on the latest news cycles and how mobile transformation is shaping industries around the world.

March 5, 2020

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