Women leadership is accelerating growth in top mobile sectors including video streaming, social media, dating and gaming.
In honor of International Women’s Day 2020, we’re shining a spotlight on female leaders behind some of the biggest brands in the mobile economy. The success of these brands are an indication of their dedication to mobile and its impact on consumers’ daily lives.
Why It Matters:
We've compiled 5 standout women in mobile across video streaming, social, dating and gaming industries.
- Previously served as Hulu’s Chief Marketing Officer since 2017, was recently promoted to President of Hulu managing their suite of on-demand and live streaming businesses.
- Mobile Success: Hulu was the #1 breakout video streaming app by time spent in the US in 2019.
- Daneille joined YouTube from Bing in 2012, and under her leadership, YouTube has focused on building mainstream recognition for YouTube stars and shows, building the growing tribe of global creators and endemic music artists across 76 countries, developing YouTube Music and bringing the first ever YouTube Kids app to market.
- Mobile Success: YouTube’s successful cross promotion has driven rapid growth of YouTube Music business. YouTube ranked #5 by worldwide consumer spend in 2019 among non-gaming apps.
- Shar recently took the reins in January 2020 and has been a key leader within Match Group for 14 years. For the past two years, she served as Match Group's President and has been a member of the Board since late 2019. Prior to her role as Match Group's President, Dubey was the Chief Operating Officer of Tinder, where she led the team that launched Tinder Gold, the portfolio's most successful monetization feature in its history.
- Mobile Success: Tinder ranked #1 by consumer spend worldwide in 2019 among non-gaming apps.
- A former Amazon exec, Jeremi was brought on in 2018 to drive the sales organization. With an emphasis on the power of Gen Z and in charge charge of Snap’s advertising business, Jeremi reported a 42% year-over-year average revenue per user growth rate for North America in Q2 2019 — marketing the highest rate since Q2 2017.
- Mobile Success: Snapchat was the #1 breakout social app by downloads in Japan and South Korea in 2019 and was the #5 app in the US by Monthly Active Users (MAU) in 2019 among non-gaming apps.
- Laura became Chief Studios Officer in 2018 after holding multiple leadership roles at EA over her nearly 13 year tenure spanning strategy, marketing, studios and publishing. She’s responsible for driving innovation and sculpting player experience for games across EA’s vast mobile gaming portfolio including The Sims Mobile, Plants vs. Zombies, Madden NFL Mobile and Star Wars: Galaxy of Heroes, among others.
- Mobile Success: Electronic Arts was a top 10 ranking games company by mobile game downloads in the US, Argentina, Mexico, Singapore, Australia, Canada and Malaysia in 2019.
This International Women's Day, we are spotlighting only a small share of the women driving mobile growth in business. As mobile takes over consumer mindshare, we celebrate all female leaders driving mobile efforts across their companies.
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March 5, 2020Mobile Minute