Top 5 Worldwide Crypto Apps Drove a Combined 46M Downloads in Q3 2021
As cryptocurrency has continued to rise in popularity, there’s been an acceleration of new and growing apps with capabilities to buy, store and sell crypto. This has also led to larger fintech providers adding crypto capabilities. For example, PayPal launched its super app last month with new features to buy and sell crypto. Additionally, Robinhood recently piloted a crypto wallet this month - which already has a waitlist of one million customers - as bitcoin becomes a larger part of its core business.
Why It Matters:
In Q3 2021, worldwide downloads of the top 5 cryptocurrency apps reached a total of 46M downloads on iOS and Google Play (an increase of 75% year-over-year), highlighting growing consumer interest. Nearly half of the total global downloads among the top 5 apps came from PayPal alone in Q3 2021. In fact, based on an analysis of fourteen global regions, PayPal held the #1 spot in worldwide downloads in all regions except for India, Russia, and South Korea.
Although PayPal offers traditional payment features, what makes it attractive is its ability to allow users to explore curated deals and buy, sell, and even check out with cryptocurrency such as Bitcoin (which recently reached record highs) without leaving the app. MetaMask, a web browser and crypto wallet serving as a gateway to blockchain apps, also saw monumental growth in the last year, reaching 4 million global downloads in Q3 2021. This marks a year-over-year growth of 3,710%, accelerated by MetaMask’s iOS launch in September 2020. It is worth noting that, although certain regions tend to see their own cryptocurrency apps among the top most downloaded apps (such as Canada’s Wealthsimple Trade, Japan’s Coincheck, and India’s CoinSwitch), PayPal and Binance are two apps that have taken a strong foothold globally.
As digital currencies increase in value, we have also seen greater interest in buying and selling accentuated by the growth of digital exchanges highlighted by increasing time spent in-app. Binance, the world’s number one cryptocurrency exchange by trading volume, saw a 25% growth in average total time spent per user year-over-year in Q3 2021, while DMM Bitcoin, an APAC cryptocurrency exchange, saw a 280% growth over the same time period.
From a U.S. perspective, several cryptocurrency apps saw increases in average monthly hours spent per user year-over-year. For instance, KuCoin, a crypto exchange, reached 2.3 hours of average monthly hours spent per user in Q3 2021, which was a 220% growth YoY.
As crypto currency becomes more mainstream, we’ll likely see more fintech apps tap into crypto capabilities to compete on mobile.
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This post is the latest in a Mobile Minute series that features App Annie’s perspective on how mobile is impacting current events and consumer trends. Check in weekly for our take on the latest news cycles and how mobile transformation is shaping industries around the world.
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November 2, 2021Mobile Minute