Mobile consumers are set to download more than 13.5 billion games and spend more than $21.4 billion in the quarter to maintain the sector's COVID-fuelled boom.
A few weeks ago, data.ai unveiled research confirming that mobile is now the leading force in gaming. Thanks to its wide demographic reach and gameplay range, it now generates 60% of global gaming spend. This is 3.2x more than the revenue of the next largest form factor: home consoles.
We concluded that mobile gaming is on target to surpass $136 billion in 2022. And our latest Q2 2022 market data certainly justifies our confidence. The new numbers confirm that mobile gaming generated 30% more revenue in the quarter than it did in the pre-pandemic quarter of Q2 2019. According to data.ai Game IQ, the highest growth subgenres quarter over quarter are poised to be: #1 MMORPG (RPG) Games, #2 MOBA (Action) and #3 4X March-Battle (Strategy). MMORPG (RPG) alone is set to generate an additional $380 million in consumer spend over Q1 2022, bringing the Q2 total to over $2.4 billion — up 20% QoQ.
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June 22, 2022Mobile Gaming