League of Legends: Wild Rift Has Surpassed $150 Million in Consumer Spend as it Marks its First Anniversary on Mobile

A Multiplayer Online Battle Arena (MOBA) game, according to App Annie’s Game IQ, originally published by Riot Games (Tencent), League of Legends: Wild Rift has surpassed the major milestone of seeing over $150 million in consumer spend across the world as it marks one year of its global rollout.

The game first launched in October 2020 as a regional open beta in key markets across Asia Pacific such as Japan, South Korea and Southeast Asia. The rollout further expanded to the Americas, Europe, Middle East and Russia in March 2021 before finally being released in China in early October 2021. The top markets by downloads include Brazil, United States, Vietnam and South Korea, while China, the United States and Brazil contributed the most to the consumer spend share. In fact it’s the second fastest MOBA game to reach the $150M milestone after Honor of Kings, almost twice faster than Mobile Legends: Bang Bang, which is currently the second biggest MOBA Game by lifetime consumer spend globally. 

League of Legends: Wild Rift offers the same familiar MOBA mechanics, champion characters and player progression system that made the PC version a huge success, with a slightly simplified control scheme and gameplay rules optimized for mobile devices. This allows it to be more accessible to both newcomers and loyal fans who can stay engaged with the brand while on the go. Like many of its MOBA peers, League of Legends: Wild Rift monetizes through in-app purchases and subscriptions, where players can obtain exclusive in-game cosmetics and items. Most MOBA games also offer innovative ways to keep players highly engaged by allowing non-paying users to obtain premium items only through participation in daily tasks and special events. For instance, a distinctive Box Gacha feature offered by League of Legends: Wild Rift called Poro Chest, which is a type of gacha system where exclusive rewards are offered from a limited pool and no longer made available within that gacha once obtained, meaning that a player has some foresight into the available prizes. Such systems incentivize players with regular activity and in turn, boost both engagement and consumer spend.

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