Go deep with mobile gaming’s top influencers and leaders to learn about the latest industry trends and opportunities.
data.ai is proud to bring to you its new series Game Changers - a mobile gaming video and podcast series with mobile gaming’s top influencers and leaders to learn about the latest industry trends and opportunities. Game Changers will feature a variety of influential guests and hosts who will do a deep dive into trends that define the gaming sector.
The first episode features our very special guest Brian Bowman, co-founder and CEO of Consumer Acquisition. Brian brings a wealth of experience having worked for the likes of Disney, ABC, Match, and Yahoo. He currently drives the strategic partnerships for the company alongside drive the vision of future acquisition’s products and solutions.
This episode is about the impact of IDFA and creative optimization. Key areas that are discussed include:
- Traffic Quality & Lookalike Audience Impact
- Onboarding Flow Impact
- Creative Journey & Persona-Led Creative
- A/B Testing across networks
- Post IDFA Campaign Structure
Subscribe and listen to the podcast to learn more:
January 24, 2022Mobile Gaming