Mobile Gaming

Hit Anime One-Punch Man’s Action RPG Leads Breakout Downloads — NBA Infinite Scores Big with All-Star 2024 Launch

Donny Kristianto

data.ai’s mobile gaming pulse for February 2024 highlights the latest releases, rising stars, and breakout games around the world.

The data.ai mobile gaming pulse highlights the top-performing iOS App Store and Google Play games each month. Our analysis covers trends and movement in the top charts among the leading games across countries. It is the industry standard for professionals looking to compare the latest market shifts of leading games and publishers and prepare for the months ahead. 

February 2024 breakout rankings underscored the enduring appeal of hypercasual games, especially within the Puzzle subgenre, with three of the top ten titles hailing from this category. In our recent State of Mobile Gaming 2024 report, we delved into how this particular subgenre not only topped the charts in terms of downloads but also emerged as the most competitive subgenre. This month, core games based on licensed anime and sports franchises defied trends by securing top positions in the competitive realm of casual games, indicating a shift in mobile gaming preferences and an evolving audience taste. Let’s dive in. 

To provide the most current data and ensure a consistent comparison period, we will be analyzing the monthly pulse in four-week segments.

Top Games by Downloads in February 2024: Which Mobile Games Topped Downloads Charts and Which Games Were the Breakout Stars of the Month? 

We took a look at which games saw the most significant growth in February 2024 in our Breakout Games by Downloads charts.

  • One Punch Man: World, an Action RPG published by Crunchyroll Games, dominated global download charts since its January 2024 release, approaching 45 million downloads worldwide. It ranked #1 in both downloads and monetization, earning over $2.7 million. With top rankings in 9 markets including the US, UK, and Germany, the game's success extends globally. Building upon its predecessor, One Punch Man: The Strongest (2020), it introduces open-world exploration and real-time combat.

  • NBA Infinite: The simulation Sports game published by Tencent, secured the #4 spot in breakout games by worldwide downloads. Offering real-time PvP play, team customization, and regular roster updates, it provides diverse game modes for competitive engagement. Released on February 15th to coincide with the peak of the 2024 NBA All-Star season, it has garnered nearly 5.4 million downloads globally, spanning countries like Brazil, the US, Italy, the Philippines and France.

Most Popular Mobile Games by Downloads in February 2024

While the rising stars offer the best view into high-growth sectors, top charts showcase current consumer demand.

 

In February, breakout title One Punch Man: World also ranked #1 globally — showcasing the worldwide popularity of the anime series. Coming at #2 was Free Fire, approaching the 1.5 billion download milestone at 1.49 billion downloads, led by India, Brazil and Indonesia, its top three markets. The game has also done well in monetization and is poised to surpass its milestone of $3 billion in global consumer spending by the first half of 2024. Simulation Hypercasual title Pizza Ready by Supercent, out of South Korea, moved up eight positions to #10. Since launch, the game has been downloaded around 40.7 Million times globally, including India, United States, Brazil, Mexico and Indonesia.

Top Games by App Store Consumer Spend in February 2024: Which Mobile Games Topped Spend Charts and Which Games Were the Breakout Stars of Month?

Similarly to downloads, we took a look at which games saw the greatest growth in February 2024. How did successful launches, monetization mechanics and timely re-engagement campaigns shape our Breakout Games by Consumer Spend charts?

  • Dragon Ball Z Dokkan Battle: An RPG game published by BANDAI NAMCO Entertainment surged to the #1 spot in worldwide consumer spending, climbing 42 places from the previous period. It also ranked #9 in the top 10 for consumer spending globally. Since its launch in January 2015, the game has amassed approximately 95.7 million downloads worldwide, with a strong presence in Japan, the US, Brazil, Mexico and France. With a staggering global consumer spend of over $4.2 billion, it dominated the monetization charts, particularly in Japan. To mark its 9th anniversary, a special fan event in Tokyo and Osaka introduced new characters and events, leading to spikes in in-app purchases.

  • Breakout downloads hit from January 2024 Love and Deepspace took the #6 spot for top breakout Games by global consumer spend, up 76 places from the prior period. Published by Nikki Inc, headquartered in China, the game is classified under the Dating subgenre and ranked #1 by consumer spend among its peers. The title has been available for downloads globally since January 2024. Since its launch, the game has been downloaded around 12.2 million times globally. Downloads came from China, the US, South Korea, Japan and Taiwan. The game has also done well in monetization, where it surpassed $47.2 million in consumer spend globally. Leading markets that contributed to consumer spend share were: China, Japan, the US, Taiwan and Hong Kong.  

Most Popular Mobile Games by App Store Consumer Spend in February 2024

Consumer spending top charts are more stable than breakout charts, with player loyalty being crucial for the longevity of leading games. In February we saw a few notable titles break into the top 10, occupying ranks #8 through #10.

Royal Match retained the #1 rank for consumer spend  — driven by innovative match gameplay and the engaging fantasy meta themes woven throughout the game. Pokémon GO entered the top 10 charts this month after climbing ten positions, due to the success of the Road to Sinnoh event where players can access event-exclusive content and items, triggering spikes in consumption. Zombie survival-themed strategy game, Last War:Survival Game took the #10 spot for top Games by global consumer spend after climbing up 16 places from the prior period. Published by Onefun, headquartered in China, the game is classified under the 4X March-Battle subgenre and ranked #2 by consumer spend among its peers. 

Looking for More Mobile Gaming Insights?

Download our State of Mobile Gaming 2024 report to ensure you’re equipped with the latest insights on the industry’s most important and emerging trends. Prepare for 2024 and beyond based on the same data trusted by mobile gaming’s top brands, breakout successes and innovators.

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The information contained in this analysis and reports is compiled from data.ai, the leading market intelligence solution for the app store economy. To see how our app store download, revenue, demographic and usage estimates can help guide your critical business decisions, request a demo today.

March 26, 2024

Mobile Gaming

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