Mobile Gaming

How Innovation in Hybrid Gaming Genres is the Key to China-HQ’d Companies Going Global on Mobile

In a partnered report, Google and App Annie present new insights on Chinese publishers expanding and succeeding overseas

We partnered with Google to bring to a deep dive on global mobile gaming insights powered by App Annie’s advanced taxonomy, Game IQ. The report focuses on China-headquartered companies looking to take their games overseas and layers in competitive analyses around high-growth gaming subgenres. 

As of H1 2021, China-HQ’d publishers launched 187 new games. Consumer spend grew 47% to reach a leading share of the mobile gaming market at 23%. And there are significant differences in where consumer spend is flowing for subgenres — consumer spend is increasing in less concentrated subgenres like MMORPG, Team Battle, 4x March Battle and Simulation Sports where consumer spend is less concentrated in the top titles. 


google app annie china going global mobile games


The 51-page report is packed with competitive analysis, subgenre segmentation, matrixes for identifying market opportunities and assessing market competition and deep-dives on publisher opportunities among high-growth gaming subgenres

The report covers 3 key areas crucial to China-HQ’d companies going global in mobile gaming in 2021: 

  • How mobile gaming continues to level up in 2021
  • Which gaming subgenres represent large opportunities for publishers  
  • How innovation and optimization in hybrid models can fuel gaming growth

August 5, 2021

Mobile Gaming

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