Market Data

The Mobile Trends That Occurred During Ramadan 2022

Lexi Sydow’s latest analysis shows consumers in Indonesia, Malaysia, Singapore and Pakistan complemented Ramadan retail sales with Buy-Now-Pay-Later (BNPL) and Coupons & Rewards apps

This year, Ramadan ran from April 2 to May 1, 2022. This period of time is often associated with large shopping sales in many markets. We took a look at the latest mobile trends during Ramadan 2022.

Consumers Turned to Mobile Shopping Apps and Games to Access Deals, Stay Connected and Play with Family & Friends During Ramadan

Similar to other religious holidays, Ramadan is also an important month for retailers. Many sales accompany the festivities. Mobile shopping took on an even more important role amidst COVID-induced lockdowns and social-distancing measures. saw COVID-19 dramatically accelerated mobile shopping habits in 2020, and these habits continued through 2021. During Ramadan 2022, we took a look at what apps were in high demand for mobile shoppers. We also breakdown the leading games played during the festive season, and how consumers connected and entertained during the holy month.

Globally, consumers turned to mobile to engage during Ramadan, particularly for prayer. Downloads of the top 10 Quran apps grew 120% during Ramadan versus the 30 days prior. Time spent grew even faster at 135% — fueled by both a larger audience of mobile users and deeper per user engagement. Average daily time spent per user in top Quran apps grew 55% to approach 20 minutes during the 30 day period.

For an exclusive look at the mobile apps and games market during Ramadan 2022, fill out the form below. Those who log-in will be able to see new insights and key performers immediately below.

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July 18, 2022

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