Figures for Q3 2022 reveal a world of consumers glued to the small screen, with users in 3 markets surpassing 5 hours per day
Reports suggest TV advertising is bouncing back from a long term decline in 2022. Experts say this is because marketers are frustrated with digital media, which they see as too cluttered, lacks trust and offers only intrusive ad formats. Well, maybe. But what they can’t deny is that attention is moving away from TV and other traditional media. It’s gone to mobile – and it is not coming back.
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October 20, 2022Market Data