Consumer spend in apps reached record highs amidst COVID-19-influenced social distancing measures and lockdown policies.
As communities rebound from the first wave of COVID-19 and brace for a second wave, mobile usage remains high globally — solidifying mobile’s role in our lives as consumers embed new app-habits and prioritize socially distant, yet connective, activities for remote learning, working from home, and shopping from the comfort and ease of their mobile devices. Mobile data is more important than ever before in navigating these times of massive change. These changes are reshaping the world and people need to understand how to adapt to new user behavior and preferences.
In fact, monthly time spent in mobile apps grew 25% year over year in Q3 2020, in excess of 180 billion hours each month of July, August and September 2020.
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October 8, 2020
Market Data