Market Data

Bumble Surpassed $1 Billion in Global Consumer Spend

Lexi Sydow

A coveted place among only 15 other non-gaming apps

Bumble has joined the Billion Dollar Club — in good company among only 15 other non-gaming apps, and the only other dating app outside of Tinder, which is currently the #1 ranking non-gaming app by consumer spend to date (Nov 30, 2021). The full list of apps in the billion dollar club include: Tinder, YouTube, Netflix, Tencent Video, TikTok, iQIYI, Pandora Music, LINE, Disney+, HBO Max, BIGO LIVE, Google One, LINE Manga, piccoma and Youku.

Bumble is the #2 dating app by lifetime spend behind Tinder and the highest ranking dating app that focuses on prioritizing women making the first move. The company went public in February 2021 and has continued to see success via it’s in-app subscription and in-app purchase model, where users can subscribe to Bumble Premium or Boost including travel features, spotlight, superswipes, among others in addition to one-off credits. 

Bumble casts a wide net globally among users. The top markets contributing to its lifetime consumer spend include western markets like the US (its HQ), UK, Canada and Australia, but also includes India, Mexico which are high-growth markets on mobile overall and represent strong future potential for user acquisition growth.   

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December 2, 2021

Market Data

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