Market Data

Female-Founded Mobile Apps Reach Top 1%; Despite VC Funding to All-Female Teams at <2% of Total Funds

Lexi Sydow

This International Women’s Day (IWD), we celebrate the accomplishments of female founders in the mobile industry, and champion gender equality in innovation and technology.

This year’s IWD theme is, “DigitALL: Innovation and technology for gender equality.” 

The UN Women’s Gender Snapshot 2022 report spotlights a $1 trillion gross domestic product (GDP) loss as a result of women being excluded from the digital world. If left unchecked, this delta could grow to a loss of $1.5 trillion by 2025. 

With mobile apps underpinning significant advancements within the tech space, we took a look at the state of Venture Capital (VC) funding flowing to female-founded mobile startups.

Closing the Gap: Less than 2% of Total VC Funds Go to Female-Founded Businesses

In the US, just 1.6% of VC funding went to women-only startups in 2022 — decreasing from 2% the year prior. And this gap holds true throughout the world while varying in severity. Ultimately, women still receive less than $3 of every $100 flowing into the market.

  • In Australia, only 3% of funding went to all-women founded companies during 2022, up slightly from 2% in 2021. And there were 10% with at least one female founder, down from 21% in 2021.  
  • In the UK, only 2% of funding went to female-founded businesses with female founders, giving 10% more equity away to VC firms during 2022 (43% compared to 33% from male-founded companies). 
  • In Germany, only 1% of funding was invested in female founded teams; 12% to teams with at least one female founder. 
  • In Europe,* only 1% of funding was invested in female founded teams with 8.8% to teams with at least one female founder.
  • In India*, only 0.3% of funding was invested in teams with only female founders and 13.4% to teams with at least one female founder.
  • In Southeast Asia*, only 0.6% of funding went to all-female founded teams, while 16.4% went to teams with at least one female founder.

*data from 2021

Mobile Success: Household, Female-Founded Brands Performed in Top 1% of Mobile Apps

We took a look at a selection of apps with female founders to map how they perform against their peers in their App IQ subgenre and relevant country. Grab, Flo, and Bumble all rank in the 99.8th percentile of their subgenre (food & grocery delivery, women’s health and dating, respectively) for downloads — leading the way in the market. Of the ‘household names’ analyzed, all rank above the 96th percentile for downloads in 2022.

Spotlight on Up-and-Coming Female Founded Mobile App Businesses

This IWD, we wanted to use our platform to highlight trailblazing female-founded apps that have caught our attention by disrupting industries and being a force for good. We’re shining a light on some of the early players that are tackling unmet problems and providing innovative mobile solutions.

Americas:

Solv

  • Co-Founder: Heather Mirjahangir Fernandez
  • Category: Medical 
  • What is Solv? Solv provides convenient healthcare to all.  
  • Why We Love It: The app allows you to book same-day doctor appointments/urgent care, access telehealth, and record your insurance payments. They aim to streamline the process of getting quality medical attention at the last-minute. 
  • HQ: San Francisco, United States
  • Download: iOS | Google Play 
  • View in data.ai: iOS | Google Play

Clyn

  • Founder: Diana Muturia 
  • Category: Productivity 
  • What is Clyn? Clyn is a marketplace for finding trustworthy cleaners. 
  • Why We Love It: Clyn connects customers with reliable cleaners. The app allows you to customize for your needs, read reviews, and manage payment and scheduling details. It works in partnership with Clyner, which provides cleaners with a simple scheduling, management, and payment system. 
  • HQ: Phoenix, United States 
  • Download: iOS | Google Play
  • View in data.ai: iOS | Google Play

MiBolsillo

  • Co-Founder: Cynthia Villar
  • Category: Fintech
  • What is MiBolsillo? MiBolsillo is a fintech app that organizes customer’s finances and grants access to a digital financial advisor. 
  • Why We Love It: The app provides an all-in-one view of finances across debit, credit, and savings. It leverages AI to help customers reach their financial goals faster and advise on available credit options. 
  • HQ: Lima, Peru 
  • Download: iOS | Google Play 
  • View in data.ai: iOS | Google Play

Integrated Reality Labs

  • Co-Founder: Lauren Steidl 
  • Category: Gaming
  • What is Slap Game Lab? Integrated Reality Labs is a budding gaming studio designing games that foster connection in real life by combining elements from Massively Multiplayer Online Battle Arena (MMOBA) games with Integrated Reality (IR) techniques. 
  • Why We Love It: Their first game slated is SLAP — a mobile game played in the real world. SLAP is transforming “Senior Assassin,” a popular game played in schools and college campuses, into a massively multiplayer location-based game. 
  • HQ: Philadelphia, Pennsylvania
  • Download: Coming soon!
  • View in data.ai: Coming soon! Make a free account to follow their progress as soon as they launch!

Asia Pacific

Maya

  • Founder: Ivy Huq Russell
  • Category: Health & Fitness 
  • What is Maya? Maya makes it easier for women to access healthcare in Bangladesh, Pakistan, and Sri Lanka, especially for reproductive and mental health concerns. 
  • Why We Love It: The app connects people with doctors, mental health counselors, and wellbeing experts. They use natural language processing and machine learning to provide answers to health questions in local dialects, while also connecting people to live experts. Maya is filling a gap in the market that its founder Ivy noticed first-hand by alleviating challenges to seeking medical care. 
  • HQ: Singapore and operating in Bangladesh, Pakistan, and Sri Lanka
  • Download: iOS | Google Play 
  • View in data.ai: iOS | Google Play

One Small Step

  • Founder: Lily Dempster
  • Category: Lifestyle 
  • What is One Small Step? One Small Step is an app designed to change consumer behaviors in favor of climate action and mass decarbonization.  
  • Why We Love It: The app empowers people to take control of their environmental impact, while alleviating the difficulty of navigating lifestyle changes and measuring impact. One Small Step is a “personal sustainability coach” that gives customers tailored recommendations to make sustainability easy and fun by using behavioral science to help habits stick. 
  • HQ: Started in Melbourne, Australia, and moving to Oakland, CA
  • Download: iOS | Google Play 
  • View in data.ai: iOS | Google Play

BeautyFact

  • Founder: Olivia Chan
  • Category: Beauty
  • What is BeautyFact? BeautyFact allows customers to check ingredients in makeup to find safe and risk-free products. 
  • Why We Love It: BeautyFact provides comprehensive ingredient lists for makeup and skincare products, empowering consumers with knowledge of what they are using each day. It informs on health and safety, environmental impact, and animal testing. 
  • HQ: Hong Kong 
  • Download: iOS | Google Play 
  • View in data.ai: iOS | Google Play

Bloom Impact Investing

  • Founder: Camille Socquet-Clerc
  • Category: Fintech
  • What is Bloom Impact Investing? Bloom is an investing app for Australians to invest in greentech and other climate projects. 
  • Why We Love It: Bloom is providing a pathway for Australians to invest their dollars into climate-positive initiatives in-line with their values to combat climate change. 
  • HQ: Brisbane, Australia 
  • Download: iOS | Google Play 
  • View in data.ai: iOS | Google Play

Europe:

Your Juno

  • Founders: Alexia de Broglie & Margo de Broglie
  • Category: Fintech
  • What is Your Juno? A fintech app focusing on the financial literacy and empowerment of women and non-binary people. 
  • Why We Love It: Your Juno has gamified financial literacy to help people reach their financial goals. Clients earn ‘avocados’ for completing lessons which can then be exchanged for rewards in their marketplace or donated to charity.
  • HQ: London, UK
  • Download: iOS 
  • View in data.ai: iOS

Save Your Wardrobe

  • Founder: Hasna Kourda 
  • Category: Shopping 
  • What is Save Your Wardrobe? Save Your Wardrobe digitizes your wardrobe, so people can build a sustainable closet. 
  • Why We Love It: The app helps you take stock of what clothes and accessories you own by digitizing your wardrobe. Save Your Wardrobe uses AI to guide you through the most sustainable fashion choices. The app also provides clients with the ability to book in repairs, donate, and upcycle existing clothes to extend the life cycle of clothing and divert from being sent to landfills. 
  • HQ: London, UK 
  • Download: iOS | Google Play 
  • View in data.ai: iOS | Google Play

Edurino

  • Founders: Franziska Meyer (Steiner) and Irene Klemm (Rentrop)
  • Category: Edtech / Gaming 
  • What is Edurino? Edurino is an interactive educational game for those aged 4-8 years old. 
  • Why We Love It: Edurino helps children learn by playing educational games featuring animal characters in a safe environment. The app provides a safe introduction to the learning powers of digital games as it was developed by teachers and tested with partner kindergartens. 
  • HQ: Munich, Germany
  • Download: iOS | Google Play 
  • View in data.ai: iOS | Google Play

Bloom - in pre-launch!

  • Founder: Nina Mohanty
  • Category: Fintech
  • What is Bloom? Bloom is a savings app built on community allowing you to save within your circle of contributors.
  • Why We Love It: Bloom is designed to help build wealth for future generations — particularly migrants to the UK. The app prioritises to leveraging your community to create a club to save money together. Bloom focuses on ethical community savings and is in pre-launch mode. 
  • HQ: London, UK
  • Download: Coming soon - join for launch alerts
  • View in data.ai: Coming soon! Make a free account to follow their progress as soon as they launch!

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March 8, 2023

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