Market Data

Finance App Downloads Grew 125% Year-over-Year in Q2 2020 in Brazil Amidst COVID-19 Pandemic

Lexi Sydow

PicPay tops the chart for LATAM-HQ’d fintech apps by downloads in Q2 2020

COVID-19 propelled mobile usage forward — achieving growth that would have otherwise taken 2 to 3 years. In Brazil, Business, Finance and Shopping apps saw the greatest year-over-year percent growth in downloads in Q2 2020 across iOS and Google Play at 220%, 125% and 95%,  respectively. 

Downloads of Finance apps in Brazil surpassed 184 million in Q2 2020. Part of this growth is due to demand for fintech apps. Among LATAM HQ’d companies, PicPay — a payment app — was the #1 fintech app by downloads in Brazil. 

Top 10 Fintech apps by LATAM-HQ'd Publishers by Q2 2020 Downloads

As we head into the holiday season and 2021, businesses who prioritize mobile will outpace competitors, as mobile represents a significant driver of revenue growth for businesses.

For more information on the impact of the virus on the mobile economy, please read our latest report: How COVID-19 Has Changed Consumer Behavior on Mobile Forever

Looking to make more of the mobile opportunity? Talk to an expert today.


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August 25, 2020

Market Data

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