Market Data

App Annie Index: Japan Overtakes U.S. For Google Play Revenues

Highlights From This Month's Index

iOS monthly revenues 4x those of Google Play, but Google Play growing?

The gap between monthly global revenues on iOS and Google Play is significant, but it’s gradually closing. Although iOS monthly revenues are four times larger than its counterpart, Google Play October revenues are 17.9% greater than those of September while iOS October revenues are 0.7% lower than its September revenues.

Make sure to read our post Store Index: How To Read The Chart to get the most out of this report!

Japan ousts US for top spot in Google Play monthly revenues

Japan overtakes the US in Google Play monthly revenue, marking the first time that the US is not the number one country for monthly revenues on Google Play.

East Asian publishers beginning to dominate

The app publishing business is by its very nature a global business, but there has long been an East-West divide. Well, that barrier is coming down. Indeed in recent months, we're starting to see more East Asian publishers invest in global content with significant commercial success. For October 2012, seven of the Top 10 publishers on Google Play by monthly revenue, are Japanese or Korean.

Game publishers monetize best on app stores

Game publishers from West and East are leading the way in monetization across the app stores. In October 2012, nine of the top 10 publishers by monthly revenue on both iOS and Google Play are game publishers.

The few outperform the many

If you’re on the lookout for the next Rovio, then the present month may be a good time to read this report. App publishers such as Supercell, NextFloor and Applibot are monetizing their users at an astounding rate on the back of a couple of apps. And no wonder you’ll find their apps at the top of the ‘App monthly Revenue Top 10’ charts.

You can download the App Annie Index Nov 2012 full report (16 page PDF, 6.8 MB) here.

November 29, 2012

Market Data
Mobile App Strategy

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