CMO Summit 2017: Cashing in on the Future of Mobile Apps

Listen in as App Annie President Ted Krantz and Electronic Arts’ John Buchanan sit down for an in-depth discussion on the future of mobile monetization.

As the media landscape and consumer journey grows both increasingly mobile, interconnected and complex, so will the role of the CMO. The modern CMO is now expected to turn marketing initiatives into enhanced customer engagement that drives business growth, and more than 100 of the world’s leading CMOs from across a range of industries recently gathered for the Forbes CMO Summit to discuss what success looks like in this new era.

Among the attendees were App Annie President, Ted Krantz, and John Buchanan, the Vice President of Global Brand Management for Electronic Arts, who sat down to discuss how mobile is transforming the way that today’s brands do business.

The discussion between the two spanned a wide range of topics, from the unique personalization advantages of apps versus the mobile web, to how to use ratings and reviews to inform product roadmaps, to how to leverage influencers to enhance user experience and get the word out about product updates.

Time and time again the discussion came back to engagement; after all, in an increasingly mobile-first world, apps can drive customer acquisition and be key to keeping customers loyal, which in turn can drive revenue. Businesses that harness the power of mobile apps can find that doing so is transformative in terms of building enduring relationships with their customers.

For even more on the power of engagement, read our App Annie Academy material, which offers insights on everything from early-stage strategizing to details on approaches to monetization. You can also sign-up for our free market data intelligence tools to help jump start your app’s growth strategy.

November 30, 2017

Mobile App Strategy

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