data.ai API2.0 expands the ways you can leverage our data in growing your business
We know that your Analytics journey doesn't end on the data.ai dashboard, and accessing our AI powered app insights in a smart, scalable and flexible manner is just the beginning. Today, robust analytic stacks rely on multiple data sources and the ability to seamlessly blend them, explore and share in different shapes and forms. Moreover, the ability to explore data via APIs and other data aggregation tools brings you flexibility and expands the ways you can use data and insights in growing your business - opening the door for automation at scale.
When you have options on how you ingest our data - the sky's the limit. With this omni-channel data vision in mind we are investing efforts into building more robust and flexible data export possibilities.
Data Ecosystem: It’s API 2.0 Baby
With data.ai’s API 2.0, you can access our new endpoints optimized for your workflow giving you what you need in order to analyze key app market performance indicators.
These API endpoints are designed to be scalable and cost-effective, by providing you with more data points per call, thus reducing the number of calls and needed ETL scripts. In fact you can now get up to 500,000 data points and retrieve data for multiple Apps, Companies, Countries, devices all with a single API call.
API 2.0 brings as much as 95% reduction in the number of API calls and hence the total time for pipeline processing, so you can focus on driving top line revenue FASTER and with less overhead.
This examples demonstrates the power and performance of our NEW API2.0
In one single call you can get data for:
- 200 Apps
- 2 devices : IOS AND Android
- 20 countries
- Look back period of 1 year at a weekly granularity (52 weeks)
(approx. 415,000 data points)
The new API2.0 will cover the following data sets:
- App Performance
- App Store
- Ad Monetization
- Search Optimization
- Download Channel
- Metro Usage
- Web Journey
- Fetch Data Endpoint
Let’s check out some interesting end points
The App Performance Endpoint
You can return +30 metrics ranging from downloads, revenue, active users, open rate. You can view these KPIs for multiple apps, companies, devices and countries using one call.
App Store Endpoint & The Download Channel
The App Store endpoint gives you a rich view on the Ratings and Reviews for any Apps in the market. Using this endpoint, you can get the actual star counts and their associated reviews and run an analysis in the format that fits your needs. Same as the App Performance, you can get these metrics for multiple Apps, Countries, Devices.
With Download Channel you can get a split between paid and organic acquisition KPIs. You can see the share of paid downloads, paid searches and organic searches for multiple Apps and countries and devices.
The Ad Monetization Endpoint
This API provides you with a data set collection focused on Ad Monetization. For example, it helps you study what are the participating ad platforms or number of days where a certain creative was active for a given app to inform your own UA efforts.
The Metro Usage Endpoint
Perhaps you are looking to optimize your UA campaigns in a given location and looking for target apps. For instance, this API helps you uncover what are some of the apps that are more popular in a given city. By specifying a company or a list of apps, this API will provide a collection of usage data at City level.
Web Journey Endpoint
By specifying a company or a list of apps, this API will provide a collection of Usage data for Web Domains. Getting to know your users journey across apps and web domains help you better understand what they care about and how to best target them.
In summary you get :
- The flexibility to define exactly which metrics you want to get data for.
- The option to get granular data around multiple Apps, Companies, Countries and Devices with Multiple parameters per call to filter by.
- Stacking of responses for unique values such as product_ids, countries, device_ids.
- A significantly larger payload per call.
- Ability to tailor your returned JSON response contents to match workflow requirements.
- Flexibility to start using the API faster and in the way you want.
- Lighter workload and data engineering required.
You can find the user manual for our API2.0 here. Let’s go!
March 29, 2022data.ai News