App Store Optimization

The App Marketing Resource Center: Your Guide to Winning ASO & UA Strategies

Introducing our new App Marketing Resource Center, containing briefs, playbooks and insights for driving high-quality downloads to your app.

Developing and launching a great app is only the first step. Now you need to get people to download and use your app, and for that you’ll need an equally great app marketing strategy.

We know that mobile professionals are always searching for an app marketing edge, but unfortunately that information is scattered and often unreliable. That’s why we’ve created the App Marketing Resource Center, your one-stop shop for both app marketing fundamentals you can build on and insights that will give you and your company that competitive advantage.

We’ve gathered best practices insights of how to market your app and the essential tactics to executing a successful mobile marketing campaign. By accessing top market research and mobile marketing trend data, you’ll learn what it takes to build a revenue-driving campaign.

While we’ll be adding more topics and material to the Center in the future, to begin we’re focused on two primary areas: App Store Optimization (ASO) and User Acquisition (UA).

ASO is the process of increasing your app’s visibility in the app stores so that people can find and download it. Considering that more than 65% of app downloads come from organic searches in an app store, a well-developed app store optimization (ASO) strategy is essential to your app’s overall success.

For its part, User Acquisition is all about developing and iterating on advertising that doesn’t just bring in new users but targets high-quality users who will bring long-term value to your app, all while minimizing your spend.

Inside the App Marketing Resource Center you’ll get:

  • 2 briefs focused on App Store Optimization
  • 2 briefs focused on User Acquisition
  • Our 25 page comprehensive App Marketing Playbook
  • Links to App Annie Academy lessons on app marketing
  • More app marketing materials

Get started now and keep an eye out for even more coming soon to the App Marketing Resource Center including infographics, additional topics and more.


July 27, 2017

App Store Optimization
Mobile App Strategy
Mobile App User Acquisition

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