App Monetization

App Annie & IDC Mobile App Advertising and Monetization Trends

Smartphones and tablets are getting in more and more hands each year. Mobile device ownership continues to rapidly expand in both developed countries and emerging markets, which is causing massive growth in mobile app store and in-app advertising revenue.

Publishers and developers need to carefully evaluate potential business models, target markets and growth plans to set up their apps for success. With the right data, all these decisions can be strategically decided and executed.

App Annie, in partnership with International Data Corporation (IDC), is pleased to announce the release of its latest report on mobile app advertising and monetization: App Annie & IDC Mobile App Advertising and Monetization Trends 2013-2018. This report will inform you how and where apps are monetizing. Inside are market-level findings and insights gathered directly from developers you can immediately put to action in your business.

AA IDC Mobile App Advertising and Monetization Trends 2013-2018 SampleMobile app revenue is growing fast, outpacing both PC web and mobile web advertising.

Below is what you can learn from our free report:

  • Understanding Current App Monetization Opportunities
    As smart mobile devices proliferate across the globe, we see a resulting massive growth in mobile app revenue. Learn about the drivers helping increase the growth curve.
  • Picking the Right Monetization Model for Your Apps
    There is a variety of business models to choose from, but it is up to you and your team to select the right one for your app. Picking the model suited for your app and user base is crucial, and our report features real examples — and popular monetization methods — for some top apps.
  • Selecting Your Apps’ Target Markets
    Not all countries are the same when it comes to app monetization. Learn which country's app markets are the largest, which are growing quickest, and where mobile apps are deriving their revenue — be it from the app store or in-app advertising. Strategically picking your markets is critical.
  • Planning for the Future
    See projections out to 2018, where IDC highlights how large in-app advertising revenue will grow.

To gain access to the full 25-page report, click the download button below:


(This report is also available in German and French.)

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March 31, 2015

App Monetization
Market Data

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