App Annie’s CEO Ted Krantz reveals the company’s expanded strategy to unite mobile market data and advertising analytics with acquisition of analytics provider Libring. The company also unveiled new branding.
We are relentlessly focused on helping customers create winning mobile experiences. App Annie was the first company to launch app store data and analytics. We are the leading global provider of mobile market data with customers from the world’s biggest publishers and brands. Today, we are excited to unveil a new blue ocean opportunity with our investment in mobile analytics and our acquisition of Libring.
Mobile is the new imperative. Successful companies are growing their business through mobile—we witness this every day at App Annie. Yet building integrated analytics is a tremendous challenge for every company and is only becoming more complex. Our customers have been painfully stitching together multiple point solutions, spreadsheets, BI teams, and agencies to determine return on advertising spend. It’s too hard and it’s too costly. App Annie is committed to changing this paradigm and automating this work through data science and machine learning.
So many of you have relied upon us for key metrics, such as downloads, revenue, active users, and retention, validating our role as the industry’s mobile performance standard for nearly a decade. Now, we are investing to earn your trust to deliver customer acquisition cost (CAC), lifetime value of a customer (LTV), return on ad spend (ROAS), and ultimately ROI, so you can focus your investments on your core business—building great mobile consumer experiences.
As our product suite and company have evolved, our brand has to reflect who we are now and where we are going. The centerpiece of this rebrand is our new gem logomark—and we are proud to unveil it. The new logo pays homage to our deep roots in gaming—as players seek to ‘level up’ and collect gems. The gem is also inspired by data ‘units’ and reflects the value that our customers gain using accurate and actionable data.
In November of last year, we launched App Annie Labs to accelerate and fuel our product development. In March, we released Mobile Web, which provides unique insights on the mobile customer journey. Also in March, we announced that our ARR surpassed $100 million, and now we are set to dramatically expand the value we deliver to the market. I am proud of all of the App Annie employees who made these milestones possible and am grateful to our customers who turn to us to make vital business decisions.
This is a new chapter at App Annie and we are excited to share it with you. Read more about our product vision here.
September 26, 2019data.ai News