App Annie raises Series A investment from IDG Capital Partners

App Annie Limited raises Series A investment from IDG Capital Partners, the leading China-focused VC fund backed by IDG and Accel.

Launched in March 2010 and incorporated in Hong Kong, App Annie ( is the global leading provider of app store analytics and marketing intelligence for the Apple App Store, making it easy for app publishers to safeguard and track their sales, downloads, rankings, and reviews, and enabling anyone to research the market performance of any app.

With more than 13,000 registered users such as executives, marketers, and developers — including more than 50% of the top 100 Apple App Store publishers — App Annie has quickly become the leading and most trusted sales analytics and marketing intelligence service for app publishers, agencies, and anyone doing analytics and market research on the Apple App Store.

Bertrand Schmitt, App Annie's CEO, explains that the investment will be used to expand the scope of the App Annie services to other App Stores, develop new features, and help build additional premium services. "We are very excited to have IDG Capital Partners sharing our vision: all content will move from retail to digital downloads on digital superstores like iTunes, Google Android Market, Amazon, and this will create dramatic changes in the analytics and market data landscape" continues Bertrand.

Xiaojun Li, Partner, IDG Capital Partners has joined App Annie's board of directors. Xiaojun says he "is excited to support a company that has generated such momentum with an audience of international mobile app developers ranging from major game publishers to Fortune 500 companies". He continues that "App Annie's vision is supported by tectonic changes in the software and content industry, a time when business leaders and marketing teams need more market guidance than ever."
More info about App Annie services:

App Care, App Annie's free sales analytics service provides a marketing dashboard, automatic capture and aggregation of app sales, in-app purchases, iAd sales, rankings, reviews, and significant app store events. This gives app publishers an easy way to view all their historical info, track what's happening with each revenue source, manage sales campaigns, and uncover long-term market trends affecting their app business. This service is used and trusted by app publishers representing more than 45,000 apps, providing them with the critical data they need to run their app business.

Store Stats, App Annie's free market intelligence service, provides the most comprehensive market information available for the Apple App Store, enabling users to discover the best marketing tactics and understand market changes by browsing current and historical app store rankings and events across all apps, countries, and categories.

App Annie will soon launch additional premium services. Stay tuned.

For more info, please contact directly, Bertrand Schmitt, CEO of App Annie at or leave an email to

More info about IDG Capital Partners:

IDG Capital Partners ( is a China-focused investment firm with over US$3.8B capital under management. IDG Capital Partners offices are located in Hong Kong, Beijing, Shanghai, Guangzhou, Shenzhen, Silicon Valley, and Boston.

IDG Capital Partners primarily focus on leading companies in consumer products, franchise services, internet and wireless application, new media, education, healthcare, new energy, and advanced manufacturing sectors. IDG Capital Partners invest in all stages of the company lifecycle from early stage to pre-IPO with investments range from US$1M to US$100M.

Backed by enormous support from International Data Group (IDG) and ACCEL Partners, IDG Capital Partners has a wide range of overseas market resources and a strong network.

July 5, 2011 News

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