The Middle East & Northern Africa is an incredibly diverse mobile market with high growth opportunities. How can you break into this mobile-first market and grow your mobile business? Consumers in MENA were among the most mobile-centric consumers. In 2021, app store consumer spend grew 2.5x faster than the global rate vs 2019. In order to succeed on mobile in MENA, you’ll need a comprehensive view of the mobile landscape. Download our latest spotlight on MENA to equip you with the insights you need to fuel growth:
- Where downloads, time and consumer spend are growing — and how you can capitalize on this market growth
- What industries are growing the fastest — gaming, finance, shopping, dating, and more — and what strategic opportunities emerge
- How MENA represents high-growth opportunities in mobile gaming & how to maximize early-adopter behavior
- What apps and games are seeing breakout growth —how you can map early indicators of consumer behavior shifts to your product roadmap
- And more!