Over the past 10 years, Chinese developers have nearly doubled their market share in global app downloads – from 8% in 2021 to 14% by H1 2021.
In our latest report with Google, we answer the critical questions facing Chinese app publishers looking to take their apps overseas:
- Which app categories are set to grow fastestin global markets?
- Which niches are dominated by major players?
- Which regions are set to grow fastest in terms of downloads, user time and app store consumer spend?
- How can apps from Chinese publishers go global?
- Should developers apply different strategies to different verticals?
- How should Chinese developers organize their internal teams and external partners?Across 77 pages, the report provides a huge quantity of data points and strategic advice from consumer surveys, case studies and industry experts.