Performance of Nykaa – Makeup/Beauty Shopping

Publisher: FSN E-COMMERCE VENTURES PRIVATE LIMITED Ratings for United States:

Most Recent Performance

* Scores are based on all versions of the app

Mar 24 - Mar 30

  • Mobile Performance Score 93
  • Downloads 26.45k
  • Active Users 926.69k -62,719
  • Revenue Rank #189043
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Classifications by data.ai

Shopping

Apps that support online shopping or provide service for the shopping experience.

E-Commerce

Apps that allow users to purchase products.

App Description

Nykaa is the trendiest go-to online beauty app & wellness destination for men & women. Purchase from over 1 Lakh beauty products & 850+ brands. Buy products that are 100% genuine & reliable, sourced directly from the brands. Get the latest collection of products for men & women through luxury, wellness, makeup, natural skin care, hair care, herbal more..., perfumes, bath & body, mom & baby products. Buy cosmetics online at the best prices & avail discounts with India’s leading beauty shopping app. Makeup products: Get the best make-up products online at low prices. Browse through our makeup store app to shop for your favorite lipsticks, mascaras, lip glosses, eyeliners, foundations, etc. You can also buy a makeup kit of your favourite brand from our latest collection. Skin care: Buy creams, moisturizers, face masks, lip balms, etc., from our online Skin store. We have a number of sun protection, skin lightening & pigmentation products available. Hair Care: Shop hair care products for women online. Break-up with split ends, hair fall, dandruff, frizzy/dry hair with our wide variety of shampoos, conditioners, hair oils & creams available in top brands @ Nykaa Hair Care Store. Natural: Check out some of the best organic beauty products available online at our natural make up & skin care store. Fragrance: Premium perfumes & colognes for men & women from top brands such as Jimmy Choo, Davidoff, Calvin Klein, Bvlgari, etc. Nails: Buy Nail polish, art kits, manicure & pedicure kits from one of India’s best shopping apps online. Glam & Fit: Shop comfy lingerie from our fancy collection of bras, underwear & swimwear Bath & Body: Get the coolest bath & body products for daily use from brands such as The Body Shop, Nivea, Pond’s, Vaseline, etc. Accessories: Grab the best deals on Handbags, jewelry, sunglasses & more. Appliances: Order beauty appliances such as air straighteners, blow dryers, men’s beard trimmers, & more at best prices. Men’s Store: Shaving creams, beard trimmers, hair care, wellness & gift offers for men Nykaa Luxe: Shop the latest in makeup, skincare, haircare, fragrances, bath & body from our luxury brands. Shopping at Nykaa is fun. Satisfy every woman’s shopping needs with our makeup shopping app. Follow What’s Trending - Shop the latest makeup products, cosmetic products, natural hair products, with our beauty trends. Buy from our collection of sunglasses, handbags & jewellery. Nykaa Network: Contact beauty experts to get the perfect look for any occasion & follow what’s in trend with Nykaa Network. With our ‘Refer A Friend’ program, you can invite friends to join the Nykaa community. Once you refer a friend, you earn Rs. 200 for every friend who registers & completes their first order at Nykaa.com. Your friends also win Rs.200 on their first purchase of online shopping with us! Women’s shopping is now made more worthwhile with our exclusive shopping deals and discounts on brands like Maybelline, Lakme, L’Oreal Paris, Nykaa Cosmetics, M.A.C, & other beauty products. Visit Nykaa beauty store for a great shopping experience, the virtual makeover tool, free expert advice & articles on beauty trends, tutorials & celebrity looks. Select from options of paying via Cash on Delivery, Mobile Wallet, UPI, Debit Card, Credit Card & Net Banking processed through secure gateways. You can also buy gift cards for your loved ones. Nykaa Affiliate Program: Partner with us, share reviews about your favorite offering from Nykaa & earn money when someone purchases from us using your affiliate link. Download India’s most loved makeup app & boost your online shopping experience with makeup tutorial videos, beauty tips for women, beauty advice from style divas. Have any questions or issues related to Nykaa beauty app? Reach out to us at support@nykaa.com. Call us on 9222201010.

Nykaa – Makeup/Beauty Shopping's Mobile Performance Score is 93

The Mobile Performance Score (MPS) is an ai-informed aggregated score adding up to 100, based on the sum of four main lifecycle quadrants: acquisition, engagement, monetization, and sentiment. Leverage MPS to benchmark against competitors, understand app health and pinpoint your app's strengths and weaknesses.

* Scores are based on all versions of the app

93

93

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Nykaa – Makeup/Beauty Shopping

Publisher: FSN E-COMMERCE VENTURES PRIVATE LIMITED
93
vs.
  • PINK Nation

    Publisher: Victoria's Secret
    93
  • Clube Stok Center

    Publisher: Mercafacil
    93
  • Pernambucanas

    Publisher: Pernambucanas
    93
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Nykaa – Makeup/Beauty Shopping's Top Ranked Competitors by Category

With over 300,000 apps classified (and counting) across App IQ and Game IQ, our robust ai-driven taxonomy is a must-have resource for mobile apps. Optimize your app's performance with better visibility into high-growth opportunities, audience spending habits and an understand of what keeps customers coming back for more.

Benchmark in Genre:

* Scores are based on all versions of the app

  • Rank
  • App
  • Overall
  • Acquisition
  • Engagement
  • Sentiment
  • Monetization
  • 477
    Zappos Zappos Zappos
    93
    91
    89
    100
  • 480
    Nykaa Nykaa Nykaa
    93
    100
    100
    80
  • 481
    PINK Nation Victoria's Secret Victoria's Secret
    93
    96
    90
    95
  • 482
    Clube Stok Center Mercafacil Mercafacil
    93
    94
    90
    97
  • 483
    Pernambucanas Pernambucanas Pernambucanas
    93
    96
    92
    92
  • Rank
  • App
  • Overall
  • Acquisition
  • Engagement
  • Sentiment
  • Monetization
  • 1
    Etsy Etsy Etsy
    100
    100
    100
    100
  • 2
    OZON OZON OZON
    100
    100
    100
    100
  • 3
    Clearpay Afterpay Afterpay
    100
    100
    100
    100
  • 4
    Sam's Club Walmart Walmart
    99
    100
    100
    98
  • 5
    Target Target Target
    99
    100
    100
    98
  • 6
    Magazine Luiza LuizaLabs LuizaLabs
    99
    100
    100
    98
  • 7
    Lamoda Lamoda Lamoda
    99
    100
    99
    99
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Nykaa – Makeup/Beauty Shopping's Usage by Region

Segment app usage by region, device and consumer types for more effective audience targeting and strategic planning for market expansion.

Mar 24 - Mar 30
Top Countries
  • India

    Active Users
    922.30k -6.79%
  • United Arab Emirates

    Active Users
    2.10k -5.20%
  • Canada

    Active Users
    1.10k -3.35%
  • Australia

    Active Users
    702 2.28%
Top Countries
  • Hong Kong

    Avg Session Duration
    2m 41s -4.80%
  • Canada

    Avg Session Duration
    1m 55s -0.01%
  • Australia

    Avg Session Duration
    1m 30s 0.08%

Top Ranked Keywords

Spend your acquisition budget in the right places with competitive looks at install trends and winning app store optimization (ASO) strategies with tools like Keyword Search Strength.

  • nykaa
    #1
    Volume:: 31
    94.5% 0.23%
  • purplle
    #2
    Volume:: 20
    5.2% 0.02%
  • makeup shopping
    #3
    Volume:: 28
    0.3% -0.21%
  • cosmetica natural
    #4
    Volume:: 5
    0% 0%
  • cosmeticos naturales
    #5
    Volume:: 5
    0% 0%

Nykaa – Makeup/Beauty Shopping's Has a 4.5-Star Rating Based On Overall User Reviews

data.ai's ai-aggregated view of customer reviews offers an easy and efficient way to get a consolidated look at user sentiment. Get a unified read on reviews and scores, plus the ability to sort and view insights via metrics like topics and app versions - fast.

Top trending review topics

Feb 25 - Mar 23
  • Service
    Service 67% (2 reviews)
  • Happy Users
    Happy Users 67% (2 reviews)
  • None of the above
    None of the above 33% (1 reviews)
  • Unhappy Users
    Unhappy Users 33% (1 reviews)
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