Performance of Netflix

Publisher: Netflix, Inc. Ratings for United States:

Most Recent Performance

* Scores are based on all versions of the app

Feb 11 - Feb 17

  • Mobile Performance Score 91
  • Downloads 1.35M
  • Active Users 128.01M -1,306,419
  • Revenue Rank #49
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Classifications by data.ai

OTT

Apps where users can stream TV shows, movies, comedy specials, and live television online or offline.

Entertainment

Apps that mainly aim to entertain the user, including audio, visual, or other contents.

App Description

Looking for the most talked about TV shows and movies from around the world? They’re all on Netflix. We’ve got award-winning series, movies, documentaries, and stand-up specials. And with the mobile app, you get Netflix while you travel, commute, or just take a break. What you’ll love about Netflix: • We add TV shows and movies all the ti more...me. Browse new titles or search for your favorites, and stream videos right on your device. • The more you watch, the better Netflix gets at recommending TV shows and movies you’ll love. • Enjoy a safe watching experience just for kids with family-friendly entertainment. • Preview quick videos of our series and movies and get notifications for new episodes and releases. Netflix membership is a month-to-month subscription that begins at sign up. You can easily cancel anytime, online, 24 hours a day. There are no long-term contracts or cancellation fees. We just want you to love what you watch. Please note that the App Privacy information applies to information collected through the Netflix iOS, iPadOS and tvOS apps. See the Netflix Privacy Statement (link below) to learn more about information we collect in other contexts, including account registration. Privacy policy: www.netflix.com/privacy Terms of use: www.netflix.com/terms

Netflix's Mobile Performance Score is 91

The Mobile Performance Score (MPS) is an ai-informed aggregated score adding up to 100, based on the sum of four main lifecycle quadrants: acquisition, engagement, monetization, and sentiment. Leverage MPS to benchmark against competitors, understand app health and pinpoint your app's strengths and weaknesses.

* Scores are based on all versions of the app

91

91

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Netflix

Publisher: Netflix, Inc.
91
vs.
  • VIBE (바이브)

    Publisher: NAVER
    91
  • The Metronome by Soundbrenner

    Publisher: Soundbrenner
    91
  • Sony LIV

    Publisher: Sony Pictures
    91
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Netflix's Top Ranked Competitors by Category

With over 300,000 apps classified (and counting) across App IQ and Game IQ, our robust ai-driven taxonomy is a must-have resource for mobile apps. Optimize your app's performance with better visibility into high-growth opportunities, audience spending habits and an understand of what keeps customers coming back for more.

Benchmark in Genre:

* Scores are based on all versions of the app

  • Rank
  • App
  • Overall
  • Acquisition
  • Engagement
  • Sentiment
  • Monetization
  • 250
    Noor Play AlnoorTV AlnoorTV
    91
    96
    90
    84
  • 253
    Netflix Netflix Netflix
    91
    100
    100
    64
  • 254
    VIBE (바이브) NAVER NAVER
    91
    93
    96
    85
  • 255
    The Metronome by Soundbrenner Soundbrenner Soundbrenner
    91
    94
    91
    94
  • 256
    Sony LIV Sony Pictures Sony Pictures
    91
    100
    100
    68
  • Rank
  • App
  • Overall
  • Acquisition
  • Engagement
  • Sentiment
  • Monetization
  • 1
    Star+ Disney Disney
    100
    100
    100
    99
  • 2
    Kwai Kuaishou Kuaishou
    100
    100
    100
    98
  • 3
    WeSing Tencent Tencent
    99
    100
    100
    99
  • 4
    Max: Stream HBO, TV, & Movies Warner Bros. Discovery Warner Bros. Discovery
    99
    100
    100
    98
  • 5
    TikTok ByteDance ByteDance
    99
    100
    100
    97
  • 6
    Spotify Spotify Spotify
    99
    100
    100
    97
  • 7
    DramaBox - movies and drama STORYMATRIX STORYMATRIX
    99
    100
    99
    98
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Netflix's Usage by Region

Segment app usage by region, device and consumer types for more effective audience targeting and strategic planning for market expansion.

Feb 11 - Feb 17
Top Countries
  • United States

    Active Users
    36.77M -1.87%
  • Brazil

    Active Users
    9.63M 5.26%
  • United Kingdom

    Active Users
    8.10M -1.18%
  • Mexico

    Active Users
    5.57M -1.83%
Top Countries
  • Japan

    Avg Session Duration
    20m 26s 4.95%
  • Hong Kong

    Avg Session Duration
    20m 22s 32.47%
  • Korea, Republic of

    Avg Session Duration
    17m 25s 3.64%
  • Taiwan, Province of China

    Avg Session Duration
    17m 14s 1.91%
  • Australia

    Avg Session Duration
    15m 6s -1.50%

Top Ranked Keywords

Spend your acquisition budget in the right places with competitive looks at install trends and winning app store optimization (ASO) strategies with tools like Keyword Search Strength.

  • netflix
    #1
    Volume:: 84.3
    85.8% 5.11%
  • n
    #2
    Volume:: 47.23
    2% 0.13%
  • disney+
    #3
    Volume:: 77.38
    1.9% -4.11%
  • neflix
    #4
    Volume:: 43.21
    1.6% 0.1%
  • 人人视频
    #5
    Volume:: 42.21
    1% 0.07%

Netflix's Has a 3.5-Star Rating Based On Overall User Reviews

data.ai's ai-aggregated view of customer reviews offers an easy and efficient way to get a consolidated look at user sentiment. Get a unified read on reviews and scores, plus the ability to sort and view insights via metrics like topics and app versions - fast.

Top trending review topics

Jan 14 - Feb 10
  • Unhappy Users
    Unhappy Users 80% (664 reviews)
  • Service
    Service 32% (270 reviews)
  • Performance and Bugs
    Performance and Bugs 23% (188 reviews)
  • Pricing
    Pricing 20% (166 reviews)
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