Performance of Instagram

Publisher: Instagram, Inc. Ratings for United States:

Most Recent Performance

* Scores are based on all versions of the app

May 05 - May 11

  • Mobile Performance Score 99
  • Downloads 2.77M
  • Active Users 389.99M 172.30k
  • Revenue Rank #66
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Classifications by data.ai

Media Sharing Networks

Apps that allow users to share or discover photographs, live or recorded videos, and other forms of media.

Social Media

Apps that connect people by communication, networking, sharing or etc.

App Description

Little moments lead to big friendships. Share yours on Instagram. — From Meta Connect with friends, find other fans, and see what people around you are up to and into. Explore your interests and post what's going on, from your daily moments to life's highlights. Share what you’re up to and into. - Keep up with friends on the fly with Stories more... and Notes that disappear after 24 hours. - Start group chats and share unfiltered moments with your Close Friends. - Share memories from recent events or trips in Feed. - Turn your life into a movie and discover short, entertaining videos on Instagram with Reels. - Customize your posts with exclusive templates, music, stickers and filters. Dive into your interests. - Watch videos from your favorite Creators and discover new content that’s personalized to your interests. - Get inspired by photos and videos from new accounts in Explore. - Discover brands and small businesses, and shop products that are relevant to your personal style. Some Instagram features may not be available in your country or region. Terms and Policies - https://help.instagram.com/581066165581870 Consumer Health Privacy Policy: https://privacycenter.instagram.com/policies/health

Instagram's Mobile Performance Score is 99

The Mobile Performance Score (MPS) is an ai-informed aggregated score adding up to 100, based on the sum of four main lifecycle quadrants: acquisition, engagement, monetization, and sentiment. Leverage MPS to benchmark against competitors, understand app health and pinpoint your app's strengths and weaknesses.

* Scores are based on all versions of the app

99

99

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Instagram

Publisher: Instagram, Inc.
99
vs.
  • NGL

    Publisher: DeepMoji
    99
  • Tantan

    Publisher: Tantan
    98
  • Reddit

    Publisher: reddit
    98
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Instagram's Top Ranked Competitors by Category

With over 300,000 apps classified (and counting) across App IQ and Game IQ, our robust ai-driven taxonomy is a must-have resource for mobile apps. Optimize your app's performance with better visibility into high-growth opportunities, audience spending habits and an understand of what keeps customers coming back for more.

Benchmark in Genre:

* Scores are based on all versions of the app

  • Rank
  • App
  • Overall
  • Acquisition
  • Engagement
  • Sentiment
  • Monetization
  • 1
    Red-Shop the World Xingin Xingin
    100
    100
    100
    100
  • 3
    Instagram Instagram Instagram
    99
    100
    100
    95
  • 4
    NGL DeepMoji DeepMoji
    99
    100
    100
    97
  • 5
    Tantan Tantan Tantan
    98
    100
    99
    95
  • 6
    Reddit reddit reddit
    98
    100
    100
    97
  • Rank
  • App
  • Overall
  • Acquisition
  • Engagement
  • Sentiment
  • Monetization
  • 1
    Red-Shop the World Xingin Xingin
    100
    100
    100
    100
  • 2
    Discord Discord Discord
    99
    100
    100
    96
  • 3
    Instagram Instagram Instagram
    99
    100
    100
    95
  • 4
    NGL DeepMoji DeepMoji
    99
    100
    100
    97
  • 5
    Tantan Tantan Tantan
    98
    100
    99
    95
  • 6
    Reddit reddit reddit
    98
    100
    100
    97
  • 7
    sendit Iconic Hearts Iconic Hearts
    98
    99
    100
    97
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Instagram's Usage by Region

Segment app usage by region, device and consumer types for more effective audience targeting and strategic planning for market expansion.

May 05 - May 11
Top Countries
  • United States

    Active Users
    61.32M -0.59%
  • India

    Active Users
    41.10M 0.41%
  • Brazil

    Active Users
    34.60M 0.09%
  • Japan

    Active Users
    32.06M -0.67%
Top Countries
  • Russian Federation

    Avg Session Duration
    5m 51s 1.35%
  • Turkey

    Avg Session Duration
    4m 17s -1.41%
  • Brazil

    Avg Session Duration
    4m 14s -0.43%
  • Australia

    Avg Session Duration
    3m 58s 2.34%
  • United States

    Avg Session Duration
    3m 54s -0.34%

Top Ranked Keywords

Spend your acquisition budget in the right places with competitive looks at install trends and winning app store optimization (ASO) strategies with tools like Keyword Search Strength.

  • instagram
    #1
    Volume:: 99.23
    41% -0.53%
  • انستا
    #2
    Volume:: 75
    5.8% -0.05%
  • insta
    #3
    Volume:: 69.97
    5% -0.09%
  • snapchat
    #4
    Volume:: 96.23
    4.3% -0.03%
  • ig
    #5
    Volume:: 67.8
    4.2% -0.01%

Instagram's Has a 4.7-Star Rating Based On Overall User Reviews

data.ai's ai-aggregated view of customer reviews offers an easy and efficient way to get a consolidated look at user sentiment. Get a unified read on reviews and scores, plus the ability to sort and view insights via metrics like topics and app versions - fast.

Top trending review topics

Apr 07 - May 04
  • Unhappy Users
    Unhappy Users 75% (2553 reviews)
  • Performance and Bugs
    Performance and Bugs 32% (1093 reviews)
  • Service
    Service 23% (779 reviews)
  • None of the above
    None of the above 17% (569 reviews)
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