Performance of Hulu: Watch TV shows & movies

Publisher: Hulu, LLC Ratings for United States:

Most Recent Performance

* Scores are based on all versions of the app

Feb 11 - Feb 17

  • Mobile Performance Score 96
  • Downloads 214.00k
  • Active Users 9.00M -49,673
  • Revenue Rank #42
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Classifications by data.ai

OTT

Apps where users can stream TV shows, movies, comedy specials, and live television online or offline.

Entertainment

Apps that mainly aim to entertain the user, including audio, visual, or other contents.

App Description

Immerse yourself in your favorite stories with Hulu. Stream your way through thousands of TV episodes and movies. From award-winning shows and movies to exclusively streaming Originals—unlimited access to your favorite entertainment is a download away. Already a subscriber? Level up to enjoy Live TV and the latest sports, news, and events on yo more...ur favorite devices. You're in control: Hulu has multiple options to personalize a plan that works best for you —Hulu, Hulu (No Ads), or Hulu + Live TV**. *Regional restrictions, blackouts and additional terms apply. No matter which plan you choose, Hulu offers: All the TV you love—Hulu gives you personalized recommendations Separate profiles—create up to 6 profiles so people can watch Hulu the way they want Track your favorites—save movies or TV to your profile to continue where you left off Your favorite device, any time—watch on your TV, smartphone, or tablet and don’t miss a beat Premium networks—forget cable with access to MAX, SHOWTIME®, CINEMAX®, and STARZ® for an additional monthly subscription fee Our Hulu (With Ads) plan lets you browse our huge streaming library. Discover some of today's most popular shows like The Kardashians, Welcome to Chippendales, Only Murders in the Building, Bob's Burgers, Family Guy, Abbott Elementary and much more. Get exclusively streaming Originals from Emmy® winner The Handmaid’s Tale to The Dropout, or Dopesick, starring Emmy® winner Michael Keaton. Hulu (No Ads) This plan gives you everything you get with the Hulu (With Ads) plan in an ad-free* experience. *There are a few shows in our streaming library that are not included in Hulu (No Ads) due to streaming rights. Episodes of those shows will stream uninterrupted — there will just be a quick ad before and after each video. Plus, you can download titles to watch offline.* *Select content available for download. Hulu + Live TV Watch live and on-demand TV from 85+ channels, including sports, news, and more without the extra cable fees, as well as unlimited access to the entire Hulu streaming library through our ad-supported plan, now with access to Disney+ and ESPN+. Hulu + Live TV plan only available on Apple TV Gen. 4, iPod Touch Gen. 6, 4K Apple TV, or iPhone/iPad running iOS12 or later. You’ll be charged as a recurring transaction through your iTunes account starting at the end of your free trial (unless you cancel during the free trial). Payment automatically renews unless you cancel your account at least 24 hours before the end of the current subscription month. You can manage your subscription, cancel anytime, or turn off auto-renewal by accessing your iTunes account. Hulu is available to U.S. customers only. Terms of Use: http://www.hulu.com/terms Privacy Policy: http://www.hulu.com/privacy Your California Privacy Rights: https://www.hulu.com/ca-privacy-rights Do Not Sell My Personal Information: https://www.hulu.com/do-not-sell-my-info This app features third party software which allows you to contribute to measurement statistics (e.g., Nielsen’s TV Ratings). To learn more about digital measurement products and your choices in regard to them, including opting out, please visit our privacy policy. Please see http://www.nielsen.com/digitalprivacy for more information about Nielsen measurement. We may work with mobile advertising companies to help deliver online and in-app advertisements tailored to your interests based on your activities on our website and apps and on other, unaffiliated websites and apps. To learn more, visit www.aboutads.info. To opt-out of online interest-based advertising, visit www.aboutads.info/choices. To opt-out of cross-app advertising, download the App Choices app at www.aboutads.info/appchoices. Hulu is committed to complying with the DAA’s Self-Regulatory Principles for Online Behavioral Advertising and the DAA’s Application of Self-Regulatory Principles for the Mobile Environment.

Hulu: Watch TV shows & movies's Mobile Performance Score is 96

The Mobile Performance Score (MPS) is an ai-informed aggregated score adding up to 100, based on the sum of four main lifecycle quadrants: acquisition, engagement, monetization, and sentiment. Leverage MPS to benchmark against competitors, understand app health and pinpoint your app's strengths and weaknesses.

* Scores are based on all versions of the app

96

96

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Hulu: Watch TV shows & movies

Publisher: Hulu, LLC
96
vs.
  • Tencent Video

    Publisher: Tencent
    96
  • Philo

    Publisher: Philo
    96
  • Plex

    Publisher: Plex
    96
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Hulu: Watch TV shows & movies's Top Ranked Competitors by Category

With over 300,000 apps classified (and counting) across App IQ and Game IQ, our robust ai-driven taxonomy is a must-have resource for mobile apps. Optimize your app's performance with better visibility into high-growth opportunities, audience spending habits and an understand of what keeps customers coming back for more.

Benchmark in Genre:

* Scores are based on all versions of the app

  • Rank
  • App
  • Overall
  • Acquisition
  • Engagement
  • Sentiment
  • Monetization
  • 57
    TIDAL Tidal Tidal
    97
    99
    99
    89
  • 60
    Hulu Disney Disney
    96
    100
    100
    85
  • 61
    Tencent Video Tencent Tencent
    96
    100
    91
    94
  • 62
    Philo Philo Philo
    96
    97
    95
    94
  • 63
    Plex Plex Plex
    96
    100
    100
    89
  • Rank
  • App
  • Overall
  • Acquisition
  • Engagement
  • Sentiment
  • Monetization
  • 1
    Star+ Disney Disney
    100
    100
    100
    99
  • 2
    Kwai Kuaishou Kuaishou
    100
    100
    100
    98
  • 3
    WeSing Tencent Tencent
    99
    100
    100
    99
  • 4
    Max: Stream HBO, TV, & Movies Warner Bros. Discovery Warner Bros. Discovery
    99
    100
    100
    98
  • 5
    TikTok ByteDance ByteDance
    99
    100
    100
    97
  • 6
    Spotify Spotify Spotify
    99
    100
    100
    97
  • 7
    DramaBox - movies and drama STORYMATRIX STORYMATRIX
    99
    100
    99
    98
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Hulu: Watch TV shows & movies's Usage by Region

Segment app usage by region, device and consumer types for more effective audience targeting and strategic planning for market expansion.

Feb 11 - Feb 17
Top Countries
  • United States

    Active Users
    9.00M -0.55%
Top Countries
  • United States

    Avg Session Duration
    10m 57s -2.07%

Top Ranked Keywords

Spend your acquisition budget in the right places with competitive looks at install trends and winning app store optimization (ASO) strategies with tools like Keyword Search Strength.

  • hulu
    #1
    Volume:: 78.4
    70.7% 8.49%
  • hulu + live tv
    #2
    Volume:: 55.27
    8.7% 1.07%
  • hulu+live tv
    #3
    Volume:: 55.27
    8.7% 1.07%
  • peacock
    #4
    Volume:: 71.92
    1.6% -3.38%
  • disney+
    #5
    Volume:: 77.38
    1% 1.02%

Hulu: Watch TV shows & movies's Has a 4.5-Star Rating Based On Overall User Reviews

data.ai's ai-aggregated view of customer reviews offers an easy and efficient way to get a consolidated look at user sentiment. Get a unified read on reviews and scores, plus the ability to sort and view insights via metrics like topics and app versions - fast.

Top trending review topics

Jan 14 - Feb 10
  • Unhappy Users
    Unhappy Users 88% (322 reviews)
  • Performance and Bugs
    Performance and Bugs 43% (156 reviews)
  • Service
    Service 35% (127 reviews)
  • Pricing
    Pricing 9% (32 reviews)
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