Performance of Instagram

Publisher: Instagram, Inc. Ratings for United States:

Most Recent Performance

* Scores are based on all versions of the app

Sep 03 - Sep 09

  • Mobile Performance Score 99
  • Downloads 2.78M
  • Active Users 382.85M -1,747,082
  • Revenue Rank #93
Connect Your App

Classifications by data.ai

Social Media

Apps that connect people by communication, networking, sharing or etc.

Media Sharing Networks

Apps that allow users to share or discover photographs, live or recorded videos, and other forms of media.

App Description

Bringing you closer to the people and things you love. — Instagram from Meta Connect with friends, share what you’re up to, or see what's new from others all over the world. Explore our community where you can feel free to be yourself and share everything from your daily moments to life's highlights. Express Yourself and Connect With Friends more... * Add photos and videos to your story that disappear after 24 hours, and bring them to life with fun creative tools. * Message your friends with Messenger. Share and connect over what you see on Feed and Stories. * Create and discover short, entertaining videos on Instagram with Reels. * Post photos and videos to your feed that you want to show on your profile. Learn More About Your Interests * Watch videos from your favorite Creators and discover new content through Instagram Video and Reels. * Get inspired by photos and videos from new accounts in Explore. * Discover brands and small businesses, and shop products that are relevant to your personal style. Some Instagram features may not be available in your country or region. Terms of Service - https://help.instagram.com/581066165581870

Instagram's Mobile Performance Score is 99

The Mobile Performance Score (MPS) is an ai-informed aggregated score adding up to 100, based on the sum of four main lifecycle quadrants: acquisition, engagement, monetization, and sentiment. Leverage MPS to benchmark against competitors, understand app health and pinpoint your app's strengths and weaknesses.

* Scores are based on all versions of the app

99

97

See More Scores With Free Trial

Instagram

Publisher: Instagram, Inc.
99
vs.
  • NGL

    Publisher: DeepMoji
    97
  • X

    Publisher: Twitter
    97
  • Reddit

    Publisher: reddit
    97
See More Scores With Free Trial

Instagram's Top Ranked Competitors by Category

With over 300,000 apps classified (and counting) across App IQ and Game IQ, our robust ai-driven taxonomy is a must-have resource for mobile apps. Optimize your app's performance with better visibility into high-growth opportunities, audience spending habits and an understand of what keeps customers coming back for more.

Benchmark in Genre:

* Scores are based on all versions of the app

  • Rank
  • App
  • Overall
  • Acquisition
  • Engagement
  • Sentiment
  • Monetization
  • 1
    Discord Discord Discord
    99
    100
    100
    96
  • 3
    Instagram Instagram Instagram
    99
    100
    100
    95
  • 4
    NGL DeepMoji DeepMoji
    97
    99
    100
    99
  • 5
    X Twitter Twitter
    97
    100
    100
    87
  • 6
    Reddit reddit reddit
    97
    100
    100
    98
  • Rank
  • App
  • Overall
  • Acquisition
  • Engagement
  • Sentiment
  • Monetization
  • 1
    Discord Discord Discord
    99
    100
    100
    96
  • 2
    Red-Shop the World Xingin Xingin
    99
    100
    98
    100
  • 3
    Instagram Instagram Instagram
    99
    100
    100
    95
  • 4
    NGL DeepMoji DeepMoji
    97
    99
    100
    99
  • 5
    X Twitter Twitter
    97
    100
    100
    87
  • 6
    Reddit reddit reddit
    97
    100
    100
    98
  • 7
    WePlay WEJOY WEJOY
    96
    100
    99
    86
See more IQ Tags with Free Trial

Instagram's Usage by Region

Segment app usage by region, device and consumer types for more effective audience targeting and strategic planning for market expansion.

Sep 03 - Sep 09
Top Countries
  • United States

    Active Users
    62.01M -0.93%
  • India

    Active Users
    38.38M -0.35%
  • Brazil

    Active Users
    32.65M -0.12%
  • Japan

    Active Users
    30.75M -0.14%
Top Countries
  • Russian Federation

    Avg Session Duration
    4m 53s -1.36%
  • Turkey

    Avg Session Duration
    4m 31s 0.02%
  • Brazil

    Avg Session Duration
    3m 58s 0.12%
  • United States

    Avg Session Duration
    3m 43s 2.37%
  • Japan

    Avg Session Duration
    3m 38s -0.48%

Top Ranked Keywords

Spend your acquisition budget in the right places with competitive looks at install trends and winning app store optimization (ASO) strategies with tools like Keyword Search Strength.

  • instagram
    #1
    Volume:: 99.37
    39.4% -1.92%
  • insta
    #2
    Volume:: 69.94
    4.8% -0.22%
  • انستا
    #3
    Volume:: 73
    4.7% -0.21%
  • snapchat
    #4
    Volume:: 96.21
    4.1% -0.21%
  • ig
    #5
    Volume:: 66.22
    3.4% -0.16%

Instagram's Has a 4.7-Star Rating Based On Overall User Reviews

data.ai's ai-aggregated view of customer reviews offers an easy and efficient way to get a consolidated look at user sentiment. Get a unified read on reviews and scores, plus the ability to sort and view insights via metrics like topics and app versions - fast.

Top trending review topics

Aug 06 - Sep 02
  • Unhappy Users
    Unhappy Users 75% (3103 reviews)
  • Performance and Bugs
    Performance and Bugs 48% (2010 reviews)
  • Feature Requests
    Feature Requests 17% (711 reviews)
  • Happy Users
    Happy Users 16% (652 reviews)
See More Ratings & Reviews With Free Trial

Download Instagram from the app store

Still looking for something? Request more information from our team.

Contact data.ai