San Francisco - April 12, 2022 - data.ai (formerly App Annie), the first unified data ai company, today announces the annual Top Publisher Award winners which recognize the most successful mobile companies around the world.
2021 was record breaking as consumers continue to embrace a mobile lifestyle with consumers in the top 10 mobile markets spending a staggering 4.8 hours a on mobile. The Top Publisher Award truly reflects the trend, with gaming and social sectors dominating the charts.
China-based Tencent (#1) and NetEase (#2) held the top spots now for five consecutive years with their hit game titles Honour of Kings and Fantasy Westward Journey leading the way.
A record number of Game publishers saw tremendous growth in 2021, including CyberAgent(#12), miHoYo(#14), 37games(#25), Kakao Corp(#41), Ultrapower(#45), Topwar Studio(#47) and Stillfront(#52) all moving up more than ten places. Top titles from these publishers included Uma Musume Pretty Derby, Genshin Impact, Puzzles & Survival, Odin Valhalla Rising, Age of Z Origins, Top War: Battle Game and Property Brothers Home Design respectively. With the quality of gaming on mobile matching the experience of PC consoles, games with high quality production value such as Genshin Impact and Odin Valhallla Rising are gaining explosive popularity.
Consumers are also spending more time on Entertainment and Social apps. ByteDance(#7) saw strong gains in app purchase revenue from its global short video phenomenon TikTok, jumping 17 positions from the year prior, while Google(#5) jumped six positions to number 5 as premium content subscription within YouTube drove in-app-purchase revenue growth. Mobile dating platforms saw big gains with Match Group(#9) and Bumble(#49) rose more than ten ranks with apps like Tinder and Bumble App seeing wider popularity during the pandemic.
Publishers headquartered in Asia Pacific dominated the list and make up more than half (33) of The Top 52. With 17, the Greater China Region had the most number of top publishers, followed closely by the United States with 15.
“We congratulate the elite Top Publishers across the globe. It is our privilege to work with these mobile leaders and play a part in their world class performance,” said Theodore Krantz, Chief Executive Officer of data.ai. “Our mission is to help illuminate the digital landscape to help these companies enhance their mobile and digital experiences.”
See the other award winners for a variety of categories and regions here: Top Publisher Awards 2022
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Methodology
The list is composed of the Top 52 mobile publishers by combined iOS and Google Play revenue estimates from January 1, 2021 to December 31, 2021. These rankings do not include revenue earned from in-app advertising, commerce, or payments outside of the app stores.
About data.ai
data.ai has clearly established the mobile standard and now becomes the unified data standard. As the trusted source for the digital economy, our mission is to be the first Unified Data AI company that combines consumer and market data to provide insights powered by artificial intelligence. We passionately serve enterprise clients to create winning digital experiences for their customers.
Top 52 List of Global Publishers
